Customer Marketing Operations Specialist

hace 2 días


San José, San José, Costa Rica Kellanova A tiempo completo
About the Role

This position is responsible for developing and executing customer-centric marketing strategies to drive growth and enhance brand visibility across the country.

The main objectives are to enhance business growth and brand performance across the country by developing and executing CMK and MKT Strategies and tactics aligned with business objectives, designing and implementing promotional programs, trade marketing initiatives and shopper marketing campaigns, analyzing market insights and sales data to identify opportunities and make decisions.

**Key Responsibilities:**

  • Assure the adequate execution of AMPPS in his/her region with an effective and efficient use of resources
  • Supervise and analyze territory performance alongside customers to generate action plans
  • Analyze sales statistics, weekly/monthly sell out and review on shelf placement strategy execution
  • EDGE support, with focus on priority portfolio, pricing, commercial calendar, etc.
  • Maintain consistent in-store visibility to ensure brand awareness, equity and proper innovation support and coordinate and supervise merchandising, impulse and sampling teams

Requirements

Bachelor's Degree

3+ years of experience in sales, trade and/or customer marketing departments

Field Execution experience

Deep Knowledge on market/customer dynamics in each region

Required Skills:

  • Strong Communication and negotiation Skills
  • English: Intermediate or higher


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