Brand Development Manager
hace 3 días
Transform Your Career with British American Tobacco
We are seeking a talented Brand Development Manager to join our team in Costa Rica. As a key member of our marketing deployment function, you will be responsible for maximizing the potential of assigned Brands by developing and implementing strategies focused on brand strategy, trade strategy, and consumer engagement activities.
Your Key Responsibilities:
- Develop and communicate local marketing mix elements execution (promotion, price management, and distribution) for vaping Brands.
- Monitor and define Brand vision, strategy, positioning, and marketing mix, including pack and product specification and communications, in line with Consumer Group strategy.
- Support brand and consumer engagement strategies to ensure that Brand objectives are achieved.
- Assist in shaping Brand Strategies and develop touchpoint solutions as agreed, in line with Guidelines.
You Will Be Accountable For:
- Defining strategies by analyzing market research data to understand Brand issues and market opportunities.
- Monitoring product quality and evolution according to metrics.
- Defining online Channel strategies and aligning different internal and external stakeholders with constant tracking of results.
About You:
- You have a degree in Business Administration, Marketing, or any equivalent qualifications.
- You have 3+ years of professional experience in brand management, campaign executions, or related areas.
- You have MS Office proficiency and advanced English skills.
- You have commercial knowledge and negotiation and influencing skills.
Join Our Team:
We are a global top employer with over 53,000 people across more than 180 markets. We believe in collaboration, diversity, and teamwork, and we are committed to creating A Better Tomorrow. If you are passionate about marketing and want to make a difference, apply now.
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