Content Optimization Specialist
hace 2 semanas
We are seeking an experienced Content Optimization Specialist to join our team in Costa Rica. As a key member of our content team, you will play a crucial role in creating and optimizing high-quality content that resonates with our target audiences.
About the Role:
This position involves developing and implementing content optimization strategies that align with our clients' business objectives. You will work closely with our team to analyze market trends, identify opportunities for growth, and create innovative content solutions that drive real results. As a Content Optimization Specialist, you will be responsible for conducting keyword research, optimizing content for search engines, and collaborating with cross-functional teams to create high-quality content that resonates with target audiences.
Key Responsibilities:
- Conduct thorough keyword research and analysis to inform content optimization strategies
- Optimize existing content for search engines to improve visibility and ranking
- Collaborate with internal teams to create high-quality content, assets, and messaging
- Develop and implement content calendars to ensure consistent and engaging content publication
- Analyze content performance and provide actionable insights to stakeholders on areas for improvement
Requirements:
- At least three years of experience in digital marketing, preferably in a content optimization role
- Proven track record of success in developing and executing successful content optimization campaigns
- Strong analytical and problem-solving skills, with ability to interpret complex data and make informed decisions
- Excellent communication and collaboration skills, with ability to work effectively with diverse teams and stakeholders
- Proficiency in Google Analytics, AdWords, and other relevant tools
- Bachelor's degree in Marketing, Communications, or related field
Bonus Points:
- Experience with A/B testing and experimentation
- Familiarity with content management systems (CMS) and e-commerce platforms
- Knowledge of conversion rate optimization (CRO) principles and best practices
What We Offer:
- Competitive salary and benefits package
- Opportunity to work with a dynamic and growing company in a rapidly evolving industry
- Collaborative and supportive work environment
- Professional development opportunities to enhance your skills and knowledge
How to Apply:
If you're a motivated and detail-oriented professional with a passion for content optimization, we encourage you to apply for this exciting opportunity.
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