Chief Data Insights Officer

hace 19 horas


San Francisco, Heredia, Costa Rica Performics A tiempo completo
Company Overview

Publicis Groupe is a global communications holding company founded in 1926. As the third largest communications group in the world, it is known for its renowned creativity, best-in-class technology, digital expertise, and consulting services. With four solutions centers - Publicis Communications, Publicis Media, Publicis Health, and Publicis.Sapient - spanning 20 major markets worldwide, Publicis Groupe offers innovative ideas and solutions that combine the power of creativity and technology.

Job Summary

We are seeking a Chief Data Insights Officer to lead our data strategy based on business objectives. The successful candidate will be responsible for building new metrics from existing data, developing and implementing data collection, connection, enrichment, and activation strategies that drive business outcomes. This role requires generating data-driven analysis and evolution plans to ensure our digital strategy and media buying align with client growth. Additionally, the ideal candidate will guide data capture strategy integration with DMP/CDP/Google Analytics or additional sources, generate actionable insights from business outcomes, web, and app analytics, and develop a digital transformation roadmap for clients.

Key Responsibilities
  • Develop and implement data-driven strategies to drive business outcomes.
  • Build and maintain relationships with strategic partners to complement our data media strategy.
  • Generate data-driven analysis and evolution plans to ensure our digital strategy and media buying align with client growth.
  • Guide data capture strategy integration with DMP/CDP/Google Analytics or additional sources.
  • Develop and maintain a deep understanding of data management, connections, and automated reporting and analysis.
  • Stay up-to-date with industry trends, technologies, and methodologies to drive innovation and tech adoption.
Qualifications and Requirements
  • Advanced degree in a quantitative field such as statistics, mathematics, or computer science.
  • Proven experience in data analysis, machine learning, and performance-based digital marketing strategies.
  • Deep knowledge of data management, connections, and automated reporting and analysis.
  • Proficient in cloud-based solutions such as GCP/AWS.
  • Strong project management skills with ability to manage scope and deliverables.
About Us

We are Performics, a leading digital marketing agency dedicated to delivering high-quality results-driven campaigns. Our team of experts is passionate about staying at the forefront of industry trends and technologies to drive innovation and excellence in our work.



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