Digital Advertising Solutions Expert

hace 1 semana


San José, San José, Costa Rica Catalina Marketing A tiempo completo

**About the Role**

Catalina Marketing seeks a skilled Digital Ad Operations Specialist to join our dynamic team.

This key role is responsible for making real-time media investment decisions to drive campaign performance and returns on ad spend.

The team manages multi-million dollar budgets, ensuring that the right message is delivered to the right consumer at the right time.

This individual will need to be comfortable working on high-profile accounts, running across multiple DSP's, and a stickler for organization.

The Digital Ad Operations Specialist will act as a go-to/escalation point for campaign related items and be a domain Subject Matter Expert who works with Cross-Functional teams on project roll-outs.

Main duties will involve trafficking online ads including programmatic campaigns, managing programs against KPIs through daily reporting, analysis, and optimization.

Key Responsibilities:

  • Oversee the targeting and media strategy of assigned advertiser accounts
  • Collaborate with cross-functional teams to identify ideal performance solution for each client
  • Deliver all campaigns in full and on time, meeting, or exceeding client performance benchmarks
  • Collaborate with Product teams, as a Subject Matter Expert (SME) to develop solutions that will enhance operational efficiency and improve client performance
  • Proactively make recommendations to teams and consult on media restrictions to provide an understanding to the client on the levers that influence delivery success metrics
  • Delivery of campaigns to fulfill client budget and KPI goals
  • Act as an expert in RTB buying strategies while ensuring compliance with all client delivery restrictions
  • Ensure timely trafficking of all banner, video, native, and rich media units across mobile and desktop advertising campaigns
  • Quality check all creatives and tags
  • Maintain strong troubleshooting (QA) expertise at the campaign, line item, and creative level

Requirements:

  • 1+ years of online work experience - preferably from a programmatic vendor or ad agency
  • Bachelor's degree preferred
  • Customer service experience
  • MS Office Computer skills (PowerPoint, Excel, Word, Outlook, Teams)
  • Well-developed communication and presentation skills
  • Critical thinking skills for understanding of patterns, statistics, and probabilities to discover new opportunities
  • Ability to troubleshoot and problem-solve, along with an ability to collaborate cross-functionally
  • Excellent planning and organization discipline
  • Results/goal oriented


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