Digital Advertising Solutions Expert
hace 1 semana
**About the Role**
Catalina Marketing seeks a skilled Digital Ad Operations Specialist to join our dynamic team.
This key role is responsible for making real-time media investment decisions to drive campaign performance and returns on ad spend.
The team manages multi-million dollar budgets, ensuring that the right message is delivered to the right consumer at the right time.
This individual will need to be comfortable working on high-profile accounts, running across multiple DSP's, and a stickler for organization.
The Digital Ad Operations Specialist will act as a go-to/escalation point for campaign related items and be a domain Subject Matter Expert who works with Cross-Functional teams on project roll-outs.
Main duties will involve trafficking online ads including programmatic campaigns, managing programs against KPIs through daily reporting, analysis, and optimization.
Key Responsibilities:
- Oversee the targeting and media strategy of assigned advertiser accounts
- Collaborate with cross-functional teams to identify ideal performance solution for each client
- Deliver all campaigns in full and on time, meeting, or exceeding client performance benchmarks
- Collaborate with Product teams, as a Subject Matter Expert (SME) to develop solutions that will enhance operational efficiency and improve client performance
- Proactively make recommendations to teams and consult on media restrictions to provide an understanding to the client on the levers that influence delivery success metrics
- Delivery of campaigns to fulfill client budget and KPI goals
- Act as an expert in RTB buying strategies while ensuring compliance with all client delivery restrictions
- Ensure timely trafficking of all banner, video, native, and rich media units across mobile and desktop advertising campaigns
- Quality check all creatives and tags
- Maintain strong troubleshooting (QA) expertise at the campaign, line item, and creative level
Requirements:
- 1+ years of online work experience - preferably from a programmatic vendor or ad agency
- Bachelor's degree preferred
- Customer service experience
- MS Office Computer skills (PowerPoint, Excel, Word, Outlook, Teams)
- Well-developed communication and presentation skills
- Critical thinking skills for understanding of patterns, statistics, and probabilities to discover new opportunities
- Ability to troubleshoot and problem-solve, along with an ability to collaborate cross-functionally
- Excellent planning and organization discipline
- Results/goal oriented
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