Digital Marketing Tag Manager

hace 2 meses


San Francisco District, Costa Rica Bosch A tiempo completo
Job Overview

Position Summary

The Digital Marketing Tag Manager will play a key role in managing and optimizing the deployment of analytics, marketing, and tracking tags across Bosch's North American digital properties. The ideal candidate will have a strong understanding of tag management systems (TMS), web analytics, and marketing technology platforms to ensure data accuracy, enhance performance, and support business goals.

Key Responsibilities

  • Collaborate with marketing, analytics, and development teams to define tagging requirements for new initiatives.
  • Create and maintain tags using Tag Management Systems (TMS), Google Tag Manager, Tealium.
  • Implement, test, and optimize tags across web and mobile properties.
  • Audit and validate tags for accuracy and data quality.
  • Perform thorough quality assurance, troubleshooting issues related to tag firing, tracking discrepancies, or broken functionality using debugging and analytical tools to guarantee the accuracy and cleanliness of data.
  • Ensure accurate tracking of digital marketing efforts, including media campaigns, conversions, and user interactions.
  • Document and communicate tag setups, changes, and best practices to stakeholders.
  • Maintain consent management dialog to ensure compliance with local data protection laws.

Requirements

  • Bachelor's degree in Marketing, Communications, or Computer Science fields.
  • Skills/technical degree in marketing/digital is a plus.
  • Online marketing, web analytics, developer experience.
  • One to five (1-5) years of experience in an analytics role.
  • Hands-on experience with tag management systems like Tealium or Google Tag Manager.
  • Proficiency in JavaScript, HTML, and CSS for troubleshooting and implementing tags.
  • Experience working with web analytics platforms (Google Analytics, Adobe Analytics).
  • Familiarity with digital marketing concepts including UTM parameters, cookies, pixels, and conversion tracking.
  • Knowledge of Consent Management Platforms (CMP) and privacy laws (GDPR, CCPA).
  • Experience with A/B testing and personalization platforms (Optimizely).
  • Strong project management and prioritization skills.
  • Ability to drive consistently high-quality work under tight timeframes.
  • Ability to effectively communicate results in a concise manner.
  • Fluency in English (90%).


  • San Francisco District, Costa Rica Bosch A tiempo completo

    Job Title: Tag Management Specialist - Digital MarketingJob Summary:The Tag Management Specialist will play a key role in managing and optimizing the deployment of analytics, marketing, and tracking tags across Bosch's North American digital properties. The ideal candidate will have a strong understanding of tag management systems, web analytics, and...


  • San Francisco District, Costa Rica Bosch A tiempo completo

    Job Title: Tag Management Specialist - Digital MarketingJob Summary:The Tag Management Specialist will play a key role in managing and optimizing the deployment of analytics, marketing, and tracking tags across our North American Bosch digital properties. The ideal candidate will have a strong understanding of tag management systems (TMS), web analytics, and...


  • San Francisco District, Costa Rica Bosch A tiempo completo

    Job Title: Tag Management Specialist - Digital MarketingJob Summary:The Tag Management Specialist will play a key role in managing and optimizing the deployment of analytics, marketing, and tracking tags across our North American Bosch digital properties. The ideal candidate will have a strong understanding of tag management systems (TMS), web analytics, and...


  • San José, San José, Costa Rica Splunk Inc A tiempo completo

    About the Role Splunk is looking for a Google Tag Manager Expert to drive the set-up, ongoing governance, and optimization of our GTM instance. This role requires deep knowledge of GTM and a consistent track record in setting up and leading GTM for a range of B2B organizations. Key Responsibilities ...


  • San José, San José, Costa Rica Splunk Inc A tiempo completo

    About the RoleSplunk is a leading provider of unified security and observability platforms, and we're looking for a skilled Google Tag Manager Expert to join our Marketing Operations team. As a key member of our team, you will be responsible for driving the setup, governance, and optimization of our Google Tag Manager instance.Key ResponsibilitiesConfigure...


  • San José, San José, Costa Rica Splunk Inc A tiempo completo

    About SplunkSplunk is dedicated to creating a safer and more resilient digital landscape. Our unified security and observability platform is trusted by leading enterprises to maintain the security and reliability of their digital systems. While our technology is highly regarded, it is our exceptional team that makes Splunk a remarkable place to work, earning...


  • San José, Costa Rica Splunk A tiempo completo

    Splunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best...


  • San Francisco, Heredia, Costa Rica Gracemark A tiempo completo

    Job Details:Gracemark seeks a high-performing Adtech Engineer to join our team in Heredia, CR. This full-time role offers a competitive salary range of $4000 - $4100 and requires C1-C2 English skills.Qualifications:At least 5 years of experience in the technical Digital Marketing spaceIn-depth knowledge of digital platforms for adserving, inventory buying,...


  • San Francisco, Heredia, Costa Rica Gracemark A tiempo completo

    We are seeking a highly skilled Digital Marketing Solutions Specialist to join our team at Gracemark.**Key Responsibilities**:As a Digital Marketing Solutions Specialist, you will be responsible for designing and implementing cutting-edge digital marketing solutions that drive business growth and revenue.**Requirements**:To be successful in this role, you...


  • San José, San José, Costa Rica Valtek Marketing A tiempo completo

    Descripción del PuestoBuscamos a un Técnico de Marketing Digital para unirse a nuestro equipo en Valtek Marketing.Las responsabilidades del puesto incluyen:Desarrollar estrategias de marketing digital efectivas para aumentar la visibilidad y el tráfico en línea de nuestros clientes.Crear y gestionar campañas publicitarias en redes sociales y motores de...


  • San José, San José, Costa Rica Selina A tiempo completo

    About SelinaSelina is a leading hospitality company that offers a unique blend of coworking and community spaces for digital nomads, guests, and locals.Job SummaryWe are seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive...


  • San José, San José, Costa Rica Gracemark A tiempo completo

    About the Job:Gracemark is seeking a highly skilled Adtech Engineer to join our team. The ideal candidate will have a strong background in digital marketing, with a focus on adtech solutions.Key Responsibilities:Develop and implement adtech solutions using Google Ad Suite and other relevant tools.Analyze data to inform product decisions and optimize...


  • San Antonio, Costa Rica Havas Group A tiempo completo

    Hybrid Agency: HPS Magma Job Description Summary: We are looking for a skilled Web Analytics and Tag Manager Specialist who specializes in GA360/GA4 implementation through Tag Manager. Your expertise in administering OneTrust Cookie Compliance scripts and implementing third-party media tags will be invaluable. Additionally, experience in Digital/Media...


  • San José, San José, Costa Rica Now Digital Talent A tiempo completo

    About the Role:We are seeking a highly skilled Project Manager with expertise in Alternative Marketing to drive our digital initiatives in the sports domain. This is a pivotal role where you will oversee multiple tasks, structure upcoming projects within set timelines, and coordinate effectively with development and design departments.Job...


  • San Antonio, Costa Rica Havas Group A tiempo completo

    Hybrid Agency: HPS Magma Job Description Summary: The Analytics Manager is responsible for crafting and executing measurement frameworks that leverage internal teams and external tools, including digital performance analytics, third-party research, modeling and technology. This position involves significant interaction with Strategy and Client Services...


  • San Francisco, Heredia, Costa Rica Pets Universe A tiempo completo

    Descripción del PuestoEn Pets Universe, estamos buscando a un Analista de Marketing Digital que se encargue de crear estrategias de marketing efectivas y analizar los resultados de nuestras campañas digitales. Su función principal es medir y analizar profundamente las métricas digitales y proponer mejoras basadas en datos para impulsar el crecimiento de...


  • San Francisco, Heredia, Costa Rica Pets Universe A tiempo completo

    Descripción del Puesto:En Pets Universe, estamos buscando a un Especialista en Marketing Digital que se encargue de crear estrategias de marketing efectivas y analizar los resultados de nuestras campañas digitales. Su función principal es medir y analizar profundamente las métricas digitales y proponer mejoras basadas en datos.Responsabilidades: Crear y...

  • Digital Campaign Manager

    hace 2 semanas


    San Francisco, Heredia, Costa Rica Publicis Global Delivery A tiempo completo

    Job SummaryWe are seeking a skilled Digital Campaign Manager to join our team at Publicis Global Delivery. The ideal candidate will have experience implementing and monitoring digital marketing campaigns through platforms such as DV360, MediaMath, and The Trade Desk.Key ResponsibilitiesImplement assigned digital campaignsOptimize campaign performance through...


  • San Francisco, Heredia, Costa Rica Publicis Global Delivery A tiempo completo

    Job OverviewAs a Digital Marketing Specialist at Publicis Global Delivery, you will be responsible for implementing assigned digital campaigns and ensuring their successful execution.Key ResponsibilitiesImplement assigned digital campaigns and manage their optimization processManage campaign budgets and perform quality assurance checksMonitor campaign...


  • San Francisco, Heredia, Costa Rica Pets Universe A tiempo completo

    Descripción del puestoEn Pets Universe, estamos buscando a un Analista de marketing digital que se encargue de crear estrategias de marketing y analizar los resultados de las campañas a nivel digital. Su función principal es medir y analizar profundamente las métricas digitales y proponer mejoras basadas en datos.ResponsabilidadesCrear estrategias de...