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Splunk is a leading provider of unified security and observability platforms, and we're looking for a skilled Google Tag Manager Expert to join our Marketing Operations team. As a key member of our team, you will be responsible for driving the setup, governance, and optimization of our Google Tag Manager instance.
Key Responsibilities- Configure and manage Google Tag Manager to track and analyze digital marketing performance
- Implement tracking tags using GTM for various digital platforms
- Conduct regular checks and audits to ensure optimal GTM performance
- Provide regular updates and reports on GTM performance
- Ensure compliance with data privacy regulations
- Develop new solutions for complex tracking and tagging requirements
- Conduct quality assurance of implemented solutions
- Ensure accurate and efficient pixel and tag changes
- Troubleshoot and resolve issues during implementations or releases
- Ensure documentation is up-to-date and accessible to relevant teams
- At least 3 years of experience in Google Tag Manager: setting up, managing, and troubleshooting
- At least 3 years of experience in Google Analytics, including hands-on experience with GA4
- Proven experience in implementing tracking tags using GTM
- Deep understanding of digital marketing, web analytics, and data privacy regulations
- Highly skilled at time-management, detail-oriented, and high standards for project delivery
- Self-starter with a passion for solving unstructured data problems and ability to manipulate and optimize large data sets
- Process-oriented, highly organized, and strong documentation, coordination, and project management skills
- Strong communication and problem-solving skills and ability to convey technical concepts to less technical team members
- Confidence to offer consultation to business partners and team members within Sales, Partner, Marketing Operations
- Familiarity working with AGILE/SCRUM process management
- B.A. in Marketing, Technology, or related field, or equivalent years of industry experience
