Business Development Expert

hace 2 días

San José, San José, Costa Rica Catalina Marketing A tiempo completo

**About the Role:**

We are seeking a highly skilled and motivated Business Consultant to join our team at Catalina Marketing. As a key member of our organization, you will be responsible for providing support to our sales team by designing marketing promotional campaigns and creating program design estimates for new and existing clients.

The ideal candidate will have a college degree in marketing, advertising, communications, economics or business, and a minimum of 1-3 years of experience in delivery, analytics or customer success at Catalina or in a similar industry. Strong analytical and problem-solving skills, as well as the ability to self-motivate and multitask in a fast-paced team environment, are essential for this role.

Responsibilities:

  • Provide support to sales team by designing marketing promotional campaigns and creating program design estimates for new and existing clients.
  • Manage timelines, prioritize critical path work, and ensure tasks are completed and moving per plan and according to deadlines.
  • Lead the creation of campaign designs across clients of varying size, budget, digital fluency, and strategy.
  • Partner with Sales Leads to identify opportunities for campaign and/or account growth and success.
  • Pull and analyze data in our proprietary systems to align insights with client objectives and campaign recommendations.
  • Create and manage varying sets of targeting lists (insights, estimation, execution, and measurement).
  • Consult and strategize with internal partners to optimize campaign designs for cost efficiencies and to achieve client KPIs.
  • Work as the liaison to finalize campaign details and assist with gathering all needed launch assets.
  • Manage workflow collaboration across teams to ensure campaign is on track, executed flawlessly and completed on time.
  • Communicate campaign status via collaboration tools to multiple stakeholders (Sales, Media Services, and Analytics).
  • Assist with final results presentations; compile results data, place in client-facing format, identify key learnings, provide recommendations and/or ideas for optimizing future campaigns based on results, supporting insights, and brand objectives.
  • Troubleshoot issues on all pre-production and live campaigns as needed.
  • Assist with client billing and monthly/quarterly revenue forecasting in SalesForce.

Qualifications:

  • College degree required; marketing, advertising, communications, economics or business degrees preferred.
  • Minimum 1-3 years Catalina experience in Delivery, Analytics or Customer Success required or 3 years industry experience in Customer Success, Brand Insights, Promotions, Advertising, Marketing, Digital Marketing or Campaign Management.
  • 1 year of experience with exposure to digital media buying RTB and Programmatic experience/knowledge is a plus.
  • Marketing background and understanding of marketing frameworks and tools preferred.
  • Strong analytical, problem-solving skills; data analysis, brand management.
  • Demonstrated ability to self-motivate, focus on results, multitask in a fast-paced, team environment, creatively overcome obstacles, work in teams and be flexible.
  • Customer mindset with a focus on customer orientation; responsiveness; building external and internal partnerships, handling difficult situations, and does not sacrifice overall quality to satisfy the customer in the short-term.
  • Effective time management skills, demonstrating an ability to prioritize and meet concurrent deadlines.
  • Exceptional written and verbal communications skills, including active listening, assertiveness, and persuasion; presentation skills required.

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