Salesforce Pardot Automation Specialist
hace 4 semanas
We are a leading remote staffing company, connecting organizations with skilled talent worldwide. Our expertise spans IT, software development, design, administrative support, digital marketing, and more.
Our client is a global media-focused consultancy with 20 locations, serving businesses worldwide. They strategize, advise, design, and implement technology and business solutions tailored to customers' needs.
Project OverviewIn this project, you will collaborate with the client's Marketing team under the guidance of a Salesforce practice manager. Together, you will ensure the project adheres to best practices for automating marketing and managing leads effectively.
Key Responsibilities- Targeting and Segmentation: Refine target lists by pulling dynamic and static list-building; import and segment Lead and Contact Lists, including Lead Routing to Sales.
- Email and Automated Journey Management: Develop, execute, and optimize email marketing campaigns, create Automated Journeys for Pre and Post Event Comms, and deploy Email Templates.
- Tracking and Reporting: Support post-event and campaign analysis, provide reports and insights for campaigns, events, and engagements.
- 3-5 years of experience in Salesforce Pardot and Salesforce CRM for campaign automation, lead segmentation, and list management.
- Experience with automated email campaigns, journey mapping, pre- and post-event communications, and tracking event performance metrics.
- Strong knowledge of lead scoring models, engagement tracking, routing processes, reporting, analysis, and providing recommendations based on email campaign performance.
- Ability to track event performance metrics, provide actionable insights for optimization, and set up and automate monthly reporting.
- Skills in optimizing Pardot forms, user journeys, MarTech infrastructure, and training marketers on Pardot and Salesforce tools.
This part-time (20-hour/week) position is open anywhere with a 2-hour overlap with PST, offering a 6-month contract with possible extension. Estimated salary: $100-$140 per hour.
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