Data Platform Strategist
hace 1 semana
We are seeking a highly skilled Data Platform Strategist to join our team at Prodigious. As a key member of our data instrumentation team, you will play a strategic and technical role requiring analytics and development knowledge and skills.
In this role, you will work directly with internal and external client teams to provide an array of Analytics, Tag Management, Testing and Optimization and Data Management deployment services for a book of business. Your focus will primarily be in four key areas:
Analytics- Creation of custom tracking solutions based on a measurement plan, documenting solution design and mapping of analytics variables to defined requirements.
- Implementation of a solution enabling a stable architecture for capturing robust data sets through defined KPIs.
- Creation of data layer specifications and TMS rules for best practice implementation of site-side and media analytics tracking while reducing page complexity and improving performance.
- Implementation of testing and optimization tools with integration across marketing and data platforms to ensure sound testing, targeting, and personalization strategies.
- Implementation of DMPs ensuring taxonomies, tags, and leverage integrations to support data analytics, insights and channel level targeting.
This detail-oriented individual will be responsible for the day-to-day execution of data platform deployment in support of business objectives: ensuring data is collected accurately to build a robust data set from which insights and analysis will be based. Exceptional written and verbal communication skills within the agency and to the client are necessary as this person will be working with multiple geographies (agency offices, client sites, etc).
The ideal candidate should possess:
- An in-depth knowledge of a client's website architecture, online business model & marketing strategy.
- A consultative approach when working with clients, account services, delivery, and web development teams within the agency on projects requiring tag management implementation, analytics strategy, and analytics platform remediation.
- Excellent analytical and problem-solving skills to identify and implement process improvements.
- The ability to develop and present solutions and recommendations utilizing industry standard and Razorfish best practices.
- A strong understanding of data instrumentation technologies including Google Analytics, JavaScript, jQuery, CSS, HTML, and tag management systems.
The successful candidate will have a Bachelor's degree from a four-year, accredited college or university in Computer Science, Marketing, or a related field of study, and a minimum of two years of experience using tag management systems, with additional experience in data platform tools and methods preferred.
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Enterprise Data Governance Strategist
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Salesforce Platform Specialist
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Data Management Strategist
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Content Strategist
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Senior Data Platform Engineer
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Mortgage Data Strategist
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