Marketing Operations Specialist
hace 1 semana
About the Role
Job Description:The ideal candidate shines in a fast-paced environment and has experience with campaign execution and marketing operations even amidst ambiguity.
This role leans heavily into hands-on-keyboard work, but also requires program management and a collaborative mindset to work effectively across teams.
Responsibilities:- Partner with marketing strategy teams to recommend campaign configuration based on your knowledge of platform capabilities, audience data and marketing requirements.
- Build campaigns in our Customer Data Platform (CDP) and Email Service Provider (ESP) platforms; including creating or updating HTML email templates, audience segments, journey configuration, and being responsible for QA and final send.
- Build and supervise channel and audience health reports in partnership with our data and marketing technology teams, regularly reviewing how our campaigns align with benchmarks and sharing insights with our marketing strategy partners.
- Lifecycle marketer with technical expertise, capable of building best-in-class marketing campaigns with CRM, CDP, and ESP platforms.
- Can translate marketing requirements into technical requirements.
- Understanding of how data can be used to define customers and audiences.
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