Sr. Marketing Associate, Social Media

hace 4 semanas

San José, Costa Rica Zm Financial Systems A tiempo completo

Collaboration = Innovation

One leads to the other.
At Moody's, we believe good teamwork gives us an edge.
We foster a culture that thrives on diverse perspectives to overcome ever-changing market challenges.
Join us and let's move the world forward together.
Department

CPG OU Digital Marketing

Role/Responsibilities

The Corporate Marketing Associate, Social Media & Community Management will leverage her/his experience as a digital marketing practitioner to design, develop, execute, enhance and maintain effective social media marketing & community management practices across the organization.
Sitting with the Digital Marketing CoE (part of the Central Marketing team), this is a role focused on owned/earned social media strategy, community building, influencer marketing, employee advocacy, and building trust with internal stakeholders including but not limited to: Product Marketing, Demand Generation, Events, Content, and Corporate Communications.
This community-focused digital marketer will design, develop, execute, enhance and maintain effective social media marketing processes.
This role will be the driving force behind Moody's Analytics online communities across the entire buyer journey.
- Design social community strategies for Moody's Analytics globally and in collaboration with Corporate Communications & Operating Unit Marketing teams
- Manage global social calendar using inputs from Content Marketing, Corporate Communications, and Operating Unit Marketing teams.
- Create social content across various channels including LinkedIn and Twitter in partnership with Content Marketing & Corporate Branding teams
- Own Moody's Analytics enterprise social media management platform, drive feature adoption, maximize value on behalf of the business
- Research and recommend community marketing initiatives for Moody's Analytics globally and in collaboration with Operating Unit Marketing teams
- Work with Central Content Marketing and Operating Unit Marketing teams to drive community value in content creation and content programming
- Develop and implement social listening & monitoring framework & dashboards in collaboration with Content Marketing, Corporate Communications, & Operating Unit Marketing teams
- Develop and implement influencer marketing strategy in collaboration with Content Marketing, Corporate Communications, & Operating Unit Marketing teams
- Develop and implement employee advocacy strategy in collaboration with Content Marketing, Corporate Communications, & Operating Unit Marketing teams
- Work hand-in-hand with Corporate Communications team to ensure corporate branding & styling best practices are properly implemented
- Research and analyze key competitor social media strategies & tactics
- Track, report, and present performance results specific to community initiatives & campaigns
- Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in online community initiatives & campaigns

**Qualifications**:
**Experience Required**:

- Designing, testing and executing end-to-end community-building initiatives at enterprise level.
- Success in building best-in-class B2B social communities with engaged audiences of prospects, customers, employees, and other stakeholders.
- Success in collaborating on enterprise-level employee advocacy and thought leadership programs.
- Proven success in driving results-oriented marketing programs and strategies, and the ability to proactively identify opportunities for improvement and optimization.
- Hands-on experience with Hootsuite Enterprise or other enterprise-level SMMP
- Project management skills and strong attention to detail.
Demonstrated ability to manage logistics, tactical details with excellence.
Ability to prioritize and manage multiple projects simultaneously.
**Qualifications**:

- Minimum 6 years of experience in social media marketing & online community building, ideally time spent with financial services or enterprise software organizations
- Extensive knowledge of global B2B social media behavior, strategies, vendors, and best practices.
- Able to look across multiple systems, multiple data sources to define and optimize performance
- Passionate about operational excellence and process improvement and interested in demonstrating your experience to help build a best in class operations framework
- Bring a data-driven approach with an eye on process optimization and change management

Must be fully vaccinated for COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination on start date, as determined by Moody's.
For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance.
This position may be considered a promotional opportunity, pursuant to the Colorado Equal Pay for Equal Work Act.
Click here to view our full EEO policy

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