Demand Generation Manager

hace 3 semanas

San José, Costa Rica OfficeSpace A tiempo completo

OfficeSpace Software is the workplace management platform enabling the future of work, with software that helps teams plan, connect, and perform in the hybrid workplace. 1,000 of the world’s top organizations use OfficeSpace to get the most out of their space and connect the people in it, with intuitive space planning, desk and room booking, employee wayfinding, and real-time insights to inform workplace experience design. OfficeSpace is rated 5 / 5 on G2’s enterprise software review site, and named Easiest to Use, Best Meets Requirements, Users Most Likely to Recommend, and Overall Leader, Fall 2023. OfficeSpace was also featured as a top supplier in Gartner’s 2023 Market Guide for Workplace Experience Applications. The company is backed by Vista Equity Partners and Resurgens Technology Partners.

As teams have transitioned to hybrid work worldwide, OfficeSpace has grown rapidly, expanding its team of 200 in the US, Costa Rica, and Canada. We would love to hear from you if you are ready to join a high-performing organization and be part of an inspiring culture built on trust, respect, collaboration, and creativity

We’re seeking a strategic, fast-paced, analytical Demand Generation Manager to orchestrate campaigns, optimize conversion rates, test, and open new channels to drive growth for our B2B SaaS company that helps teams manage hybrid work. Reporting to our Director of Demand Generation, you will create and execute demand generation and client acquisition strategies aligned with our business objectives and target markets, with integrated campaigns, A/B testing, performance analysis, messaging and content creation. This role will manage the CAC and CPL strategy and budget guidelines and own the playbook for how to maximize investment and results while continuing to maintain efficient spend.

**Your responsibilities include**:

- ABM (Account-Based Marketing): Develop and execute advanced Account-Based Marketing (ABM) strategies, including account selection, research, and planning. Test, optimize, and produce ABM campaign materials and messaging, partner with BDRs and AEs to optimize outcomes, measure and report on results. Prioritize and group accounts according to opportunity, buyer need, persona, solution and buying cycle.
- Performance Tracking & Analysis: Implement and manage UTM tracking, data architecture, workflows, reporting, and analytics execution to monitor campaign performance metrics, lead generation activities, and client acquisition efforts-identifying opportunities to improve conversion, cost to acquire, campaign performance, and more. Use data-driven insights to identify opportunities for improvement, optimize campaigns, and achieve results.
- Tech Stack Orchestration: Manage and orchestrate workflows across our tech stack to drive end-to-end journeys, optimal data insights, and marketing automation (Hubspot, SFDC, 6Sense, Drift, Google, Bing, Capterra, G2, LinkedIn, UserGems, Salesloft).
- Events: Manage digital and in-person events, from project conception through execution, partnering closely with our content team on messaging and collateral, and our BDR team on meeting setting.
- Cross-functional Collaboration: Collaborate and align with BDRs, AEs, Account Managers, and Marketing teammates to ensure cohesion and execution across GTM programs.

**The Skills, Experience, and Mindset Required**:

- 5+ years of experience in demand generation in a B2B SaaS organization required, preferably between $5M - $100M ARR. Digital or paid media agency experience preferred.
- Proven ability to increase pipeline and optimize conversion rates via ABM, omnichannel, and full-funnel content strategies.
- Expert in managing UTM tracking, data architecture, and marketing operations.
- Expert in analytics and reporting, with ability to structure, cleanse, interpret, and make recommendations for channel and campaign optimizations based on insights; experience with Sequel, Tableau, PowerBi, Looker, and other analytics tools a plus.
- Advanced knowledge of Hubspot, Salesforce, and 6Sense; proficiency in WordPress, Google Analytics, Google Search Console, and SEMrush (or comparable SEO tool).
- Advanced experience with PPC ad platforms, campaign creation, and management (Google, Bing, LinkedIn, Capterra).
- Experience with data-driven SEO analysis and optimization using Google Search Console, Google Analytics, and SEMrush (or similar SEO tool).
- Excellent written and verbal communication skills; use of AI for daily workflows.
- Strong project management and organizational skills, with the ability to prioritize and manage multiple projects simultaneously, including building new processes and dismantling current processes that no longer fit.
- Thrive in fast-paced environments and quickly build, deploy, and optimize marketing initiatives while also ensuring quality.
- Metrics-driven, enthusiastic self-starter with strong organizational skills, a sense of urgency, and exceptional attention to detail.

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