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Brand Activation Executive

hace 1 mes

Heredia, Costa Rica British American Tobacco A tiempo completo

**BAT is evolving at pace - truly like no other organization.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT COSTA RICA IS SEARCHING FOR A BRAND ACTIVATION EXECUTIVE**

**JOB TITLE**:Brand Activation Executive

**FUNCTION**:Marketing

**CITY & COUNTRY**:Costa Rica, Nicaragua y Panamá

**ROLE SUMMARY**

**Reports to**:Brand Activation Manager

**Geographic Scope**:Costa Rica - Nicaragua - Panama

**Travel Required**:6 Days per month

**ACCOUNTABILITIES**
- Recommend brand activities to the Brand Manager and carry out specific assignments in respect of product, communication and creative development, sponsorship, direct marketing activity, to support Brand Manager and to ensure correct brand plans implementation for each end market (Costa Rica, Nicaragua y Panamá)
- Assist the Brand Activation Team in developing brand plans to ensure fully knowledge and support for each end market (Costa Rica, Nicaragua y Panamá).
- Maintain effective working relationships on delegated assignments with trade marketing and product and when necessary international brand management, to facilitate the exchange of brand information and implementation of agreed brand strategies.
- Support in the evaluation of brand packaging to ensure agreed standards are achieved and maintained for each end market (Costa Rica, Nicaragua y Panamá).
- Brief and develop materials for, and support, the Brand Manager in the communication of brand plans and activities to ensure the correct implementation of brand activities.
- Monitoring agency activity in the development and production of effective brand way of working.
- Develop effective brand merchandising and promotional strategies that are relevant to the market.
- Provide support in the development of new brands, by developing timing plans and overseeing production of research materials, artwork, packaging, product and communications to ensure they are developed on schedule.

**EXPERIENCE, SKILLS, KNOWLEDGE**

**ESSENTIAL**

**Experience Required**
- 2 years of experience in marketing within an international FMCG
- At least one year experience in Trade Marketing.
- Experience in designing creative, quality consumer products.
- ** Technical / Functional / Leadership Skills Required**
- Ability to align and motive teams to achieve shared goals.
- Excellent organizational and communication skills, being able to get your point across concisely.
- Capacity to demonstrate thought leadership and able to influence at all levels in the organization.
- Deep experience in digital product development in B2C or B2B products
- Strong in analytics, structured, data-driven and good interpersonal skills
- Experience working in cross-functional and cross-geographical teams is preferred
- Experience working with Consumer insights.

**Education / Qualifications / Certifications Required**
- Advanced graduate degree in business administration, marketing or related field typically preferred
- Advanced Microsoft Office package (Excel, Power Point)
- English Level B2

**BENEFICIAL**
- **
Competitive compensation package.**:

- ** Great development and growth career opportunities**

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference