Website Analyst

With the rapid growth in traffic to our websites and the increased content on our sites, we are looking to build our team to maintain and optimize the technical SEO platform to enable platform stability and further demand generation for our business.

In this role, we are looking for a website analyst to build out reporting for our website and search performance. You will have a strong analytical mindset and experience with analytics tools such as Adobe Analytics, the ability to quickly determine how to track technical projects outcomes, and the ability to put together easy to understand reports for non-technical stakeholders.

**Primary responsibilities include**:

- Work closely with SEO, Developers, and Business to stitch together the complete story of SEO recommendation to business outcome
- Meet with SEO team(s) and understand technical recommendations then create reporting to track current state and desired outcome
- Participate in Scrum team ceremonies
- Create reports that help the global team to quickly determine high priority issues
- Learn new systems that give additional data and insights: Google Search Console, SEMrush, and more
- Visualize data to help visual learners and non-technical stakeholders
- Develop new reporting in Adobe Analytics and Power BI to dive deep into trendlines and the why of the changes
- Analyze reporting to find meaningful changes with statistical analysis
- Present to nontechnical stakeholders demonstrating reporting and analysis

**Basic **Qualifications**:

- Full-time availability
- 2-3 years of website analytics experience
- Strong analytical skills with recent hands-on experience in Adobe Analytics with at least 2+ years of experience
- Experience with Power BI to create reporting and incorporate data sources
- The ability to manage multiple projects and requests at one time
- Able to switch projects quickly and work in a constantly changing environment
- Define, develop, and present KPI reports using Adobe Analytics tools (Workspace, Reports, and Report Builder)
- Familiarity with Word, Outlook, etc.
- Understanding of web analytics basics: tags, cookies, variables, Data Layer
- Understanding of A/B testing tools
- Understanding of Adobe Analytics debugging
- Ability to gain new technical skills quickly
- Customer service skills, responsive attitude
- Excellent problem solving, troubleshooting, and debugging skills
- Strong oral and written communication skills; ability to communicate complex technical concepts in plain language

**Preferred Qualifications**:

- Experience with Agile process tools. (i.e. Jira, Confluence, etc.)
- Experience in statistical analysis
- Experience participating in cross-functional and remote teams
- Experience with Agile and understanding of Scrum
- Basic knowledge of the principles of SEO

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