Sr Lead to Opportunity Analyst
hace 3 semanas
Company Description
**_
At Palo Alto Networks® everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish - but we’re not here for easy. We’re here for the better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
Disruption is at the core of our technology and our way of working to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. We’re changing the nature of work from benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.
**Job Description**:
**About this Role**
**Your Impact**
- Continually audit existing rules and processes to ensure data is flowing correctly between systems and processes are relevant/ optimized against today’s marketing and sales business needs
- Succinctly summarize findings and highlight business impacts, making recommendations on next steps as appropriate
- Coordinate with stakeholders to design scalable enhancements and shape inputs/ requirements that address systemic issues; champion change management and enlist buy-in
- Monitor global lead routing and momentum to ensure records eligible for assignment are handed off to appropriate sales reps and are actively being followed up
- Compile insights on leads that routed/ did not route from proprietary/ Tier 1 events and launches
- Provide detailed analysis and recommendations on lead management KPIs to improve conversion rates and increase pipeline creation and acceleration
- Partner with GTM & Geo Analysts on data-sharing and insights to present a cohesive and compelling talk track to stakeholders
- Guide stakeholders on the development and design of self-serve dashboards to address reporting needs and answer key business questions
- Train and enable Marketing and Sales Teams on the lead-to-opportunity flow and own up-to-date documentation related to Lead Management
**Qualifications**:
**Your Experience**
- 4-6+ years experience in marketing operations at a B2B company; matrixed, enterprise experience preferred
- Salesforce experience is required. Admin, dashboard experience is a plus
- An understanding of lead management best practices - Sirius Decisions/ Forrester Waterfall a plus
- Ability to take large amounts of data to formulate stories, and make recommendations for improvements
- Excellent organizational, project management, communication, and collaboration skills
- Ability to juggle multiple projects at once; prioritizing business-critical needs, and work independently, and problem solve comfortably under pressure
- Ability to influence without authority and develop productive and consultative working relationships across marketing, sales, IT, and data warehousing teams
- Voracious learner, eager to learn new best practices and technologies. Roll-up-your-sleeves work ethic and willingness to take the initiative and make things happen
Additional Information
**Your Team**
Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our cybersecurity industry, helping our internal teams, customers, and partners address the ever-changing threats we all face daily. Making, doing, building, and rebuilding, leading initiatives that have never been done before. We solve real problems with new ideas, striving tirelessly for simplicity.
We are disruptors; we challenge entrenched beliefs and look to the future of what’s possible. We like our work to answer big questions and drive the business ahead. How do we enable more productivity and strengthen our ability to scale? How do we fuel our culture of learning, experimentation, trust, and continuous improvement? And how do we show up and collaborate with one another every day in ways that invite us to do our best work?
Disruption is at the core of FLEXWORK, our approach to how we work. We’re changing its nature from benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together. We firmly believe that diversity strengthens our ideas and the way we work. It’s simple: we can’t accomplish our mission without diverse teams innovating together, and for that we need you to be your true, whole self at work.
**Our Commitment**
**Covid-19 Vaccination I
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