Assistant Director, Search Engine Optimization

hace 5 días


San José, Costa Rica ZM Financial Systems A tiempo completo

Collaboration = Innovation

One leads to the other. At Moody’s, we believe good teamwork gives us an edge. We foster a culture that thrives on diverse perspectives to overcome ever-changing market challenges. Join us and let’s move the world forward together.

Department

CPG OU - Digital marketing

Role/Responsibilities

The Assistant Director of Corporate Marketing, Search Engine Optimization will leverage her/his experience as a digital marketing practitioner to design, develop, execute, enhance and maintain effective Search Engine Optimization practices across the organization. Sitting with the Digital Marketing CoE (part of the Central Marketing team), this is a role focused on organic search strategy, keyword research, link building, web content management as it relates to organic search optimization, and building trust with internal stakeholders including but not limited to: Product Marketing, Demand Generation, Events, Content, and Corporate Communications.

This content-focused digital marketer will design, develop, execute, enhance and maintain effective search engine optimization processes. This role will be the driving force behind Moody’s Analytics search engine optimization from a content & authority standpoint.
- Perform ongoing keyword discovery, expansion and optimization for Moody’s Analytics globally and in collaboration with Operating Unit Marketing teams
- Build landing pages from existing templates, optimize copy & creative for search engine discovery, index, & ranking for Moody’s Analytics globally and in collaboration with Operating Unit Marketing teams
- Research and recommend SEO initiatives for Moody’s Analytics globally and in collaboration with Operating Unit Marketing teams
- Work with Central Content Marketing and Operating Unit Marketing teams to drive SEO in content creation and content programming
- Develop and implement link building strategy in collaboration with Content Marketing & Operating Unit Marketing teams
- Work within Central Digital Marketing team and hand-in-hand with Technical SEO team members to ensure on-site SEO best practices are properly implemented
- Recommend changes to website content, internal linking, backlinking and other factors to improve organic search positions for strategic keyword clusters
- Research and analyze key competitor SEO strategies & tactics
- Track, report, and present performance results specific to SEO initiatives & campaigns
- Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in SEO initiatives & campaigns

**Qualifications**:

- Designing, testing and executing end-to-end SEO initiatives at enterprise level.
- Success in collaborating on enterprise content marketing and thought leadership programs.
- Proven success in driving results-oriented marketing programs and strategies, and the ability to proactively identify opportunities for improvement and optimization.
- Hands-on experience with Adobe Experience Manager or other enterprise-level CMS.
- Hands-on experience with Adobe Analytics or other enterprise-level analytics solution.
- Project management skills and strong attention to detail. Demonstrated ability to manage logistics, tactical details with excellence. Ability to prioritize and manage multiple projects simultaneously.

Must be fully vaccinated for COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination on start date, as determined by Moody’s.

For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance.

This position may be considered a promotional opportunity, pursuant to the Colorado Equal Pay for Equal Work Act.

Click here to view our full EEO policy statement. Click here for more information on your EEO rights under the law. Click here to view our Pay Transparency Nondiscrimination statement.



  • San Francisco, Costa Rica Bosch Group A tiempo completo

    Company Description - _ Bosch Service Solutions is a leading global supplier of Business Process Outsourcing for complex business processes and services. Using the latest technology and the Internet of Things, the Bosch division develops integrated and innovative service solutions in the areas of Mobility, Monitoring, and Customer Experience. Around 9,000...


  • San José, San José, Costa Rica 24 Hours Group A tiempo completo

    At 24 Hours Group, we're looking for a talented Search Engine Marketing Manager to lead our PPC advertising efforts. As a key member of our marketing team, you will be responsible for driving business growth through the development and execution of targeted PPC campaigns.ResponsibilitiesDevelop and implement comprehensive search engine marketing strategies...


  • San José, San José, Costa Rica Directive Consulting A tiempo completo

    How You'll ThriveYou'll thrive in this role if you're a detail-oriented individual with a passion for SEO and a drive to succeed. Your strengths will include:A strong understanding of search engine algorithms and best practicesExcellent communication and project management skillsThe ability to analyze complex data and make informed decisionsA willingness to...


  • San Francisco, Heredia, Costa Rica Grupo Preseleccion Ely S.A. A tiempo completo

    Job Overview:We are seeking a talented Paid Search Analyst to join our team and support our marketing efforts in delivering data-driven processes and insights.Responsibilities:Analyze competitors, keywords research/expansion, and implement tests to optimize campaignsCompile and analyze performance reports to help marketing teams understand campaign...


  • San José, San José, Costa Rica Scalelab Inc A tiempo completo

    **A leading US company specializing in online and offline sales of tires in the territory of the USA is rapidly growing, and right now we are expanding our remote content department.**As an Assistant to Editor in Chief you would- Proofread and copy edit of the texts: correct the technical errors, make agreed changes to the final text, adapt / paraphrase the...


  • San José, Costa Rica Hotel De Anza A tiempo completo

    Summary The Assistant Director of Engineering is responsible for the oversight of the operation of the hotel. This includes the inside as well as the outside of the building. This person must be knowledgable in HVAC, Refrigeration, and Electrical Engineering.

  • Remotely SEO Specialist

    hace 2 semanas


    San José, Costa Rica Hexa Property Management A tiempo completo

    **Compensation**:$500 - $700 per month - 100% Remote Working** **Key Responsibilities**: - Conduct thorough keyword research to identify valuable target keywords and phrases. - Optimize on-page elements, including meta tags, headers, and content, to improve search engine rankings. - Develop and implement off-page optimization strategies, including link...


  • San José, Costa Rica Splunk A tiempo completo

    Splunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best...


  • San José, Costa Rica Splunk A tiempo completo

    Splunk is here to build a safer and more resilient digital world.The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable.While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best place...


  • San José, Costa Rica Intel A tiempo completo

    In this position you will be part of Scrum team developing, tuning and supporting the Information Search corporate solution for Intel, this system will be crawling different data sources at Intel to allow all Intel employees to get access to information in a more efficient way. Your duties will be but not limited to: - Develop the UI (Web based) using App...

  • Paid Search Coordinator

    hace 4 semanas


    San José, Costa Rica Smiledirectclub A tiempo completo

    **Responsibilities**:1.Own and execute paid search campaigns across multiple lines of business.2. Review daily campaign pacing and results and actively optimize performance.3.Develop PPC strategy in conjunction with other media channels4.Keyword research, optimization and bidding algorithm tweaks.5.Coordinate marketing campaigns on Google Adwords, Bing ads,...

  • Paid Search Specialist

    hace 4 semanas


    San Francisco, Heredia, Costa Rica 360Training A tiempo completo

    360Training is seeking a Paid Search Specialist to join our Acquisition and Media team to create and manage paid campaigns across our digital marketing platforms.Key Responsibilities:- Manage and grow paid campaigns across multiple campaign types (e.g.Search, Display, Video, Social, Remarketing)- Analyze and report on campaign progress with in-depth analysis...


  • San José, San José, Costa Rica Western Union A tiempo completo

    **Job Description:**As an SEO Analyst, you'll play a critical role in enhancing Western Union's online presence through strategic SEO initiatives.Key responsibilities include:Developing and implementing SEO strategies to drive organic traffic and improve search engine rankings.Conducting thorough keyword research to identify relevant terms and...

  • Mailchimp Trainers

    hace 2 semanas


    San José, Costa Rica Paragon Global A tiempo completo

    Job description **Paragon Europe is looking for Mailchimp Trainers**: - **Train the marketing team and/ or technical teams on the efficient use of Mailchimp;**: - **Implement best Search Engine Optimization (SEO) practices and techniques;**: - **Prepare and present reports on marketing strategy;**: - **Monitor and manage online campaigns**: - **Build...


  • San José, San José, Costa Rica Bairesdev A tiempo completo

    Company OverviewBairesDev is proud to be the fastest-growing company in America. With people in five continents and world-class clients, we are only as strong as the multicultural teams at the heart of our business. To consistently deliver the highest quality solutions to our clients, we only hire the Top 1% of the best talents and nurture their professional...

  • Talent Search Specialist

    hace 3 semanas


    San José, Costa Rica Bairesdev A tiempo completo

    Who We areBairesDev is proud to be the fastest-growing company in America.With people in five continents and world-class clients, we are only as strong as the multicultural teams at the heart of our business.To consistently deliver the highest quality solutions to our clients, we only hire the Top 1% of the best talents and nurture their professional growth...

  • Paid Search Strategist

    hace 6 días


    San José, San José, Costa Rica Smartbug Media A tiempo completo

    **About SmartBug Media**: SmartBug Media is a fully remote globally recognized Intelligent Inbound marketing agency that assists businesses in growing revenue through content marketing, sales enablement, web development, marketing automation, and PR.For over 10 years, SmartBug has helped businesses increase qualified leads, close customers, and enhance the...

  • Google Ads

    hace 1 semana


    San José, Costa Rica Now Digital Talent A tiempo completo

    An iGaming industry leader in Costa Rica is looking for a full time GoogleAds (AdWords) Specialist to join their team in their office in San José, Costa Rica. Primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of...

  • Google Ads

    hace 2 semanas


    San José, Costa Rica Now Digital Talent A tiempo completo

    An iGaming industry leader in Costa Rica is looking for a full time GoogleAds (AdWords) Specialist to join their team in their office in San José, Costa Rica. Primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of...


  • San José, Costa Rica Legal Management Group A tiempo completo

    We are seeking a talented and experienced Spanish/English SEO Content Writer to join our team. As a content writer, you will be responsible for creating high-quality, engaging, and optimized content that appeals to both Spanish and English-speaking audiences. Your role will involve conducting keyword research, producing well-structured articles, blog posts,...