Campaign Specialist

hace 1 semana


San José, Costa Rica Catalina Marketing A tiempo completo

**Why Catalina?** Catalina delivers omni-channel solutions to our customers with a long-standing history of rich data assets, but our _greatest _asset is our people. Our guiding principles set the stage for winning in the markets we serve, and our potential is powerful. When you join the Catalina team, you will be part of an inclusive environment that embraces flexibility, community involvement, work-life balance as well as opportunities to grow professionally.

**Our Team**

We are highly motivated group that is privileged to work with the country’s largest CPG companies. We specialize in the strategic development of Catalina’s largest and most innovative clients. A passion for innovation and entrepreneurship drives our group to deliver the best performing marketing activation and attribution solutions within the industry

The Business Consulting team provides pre-sale support by estimating and designing promotional campaigns that incentivize consumer point-of-purchase decisions for Catalina’s customers. This team partners with Sales to identify insights that highlight customer business opportunities and align to client objectives, develops estimates based on best practices and historical learnings, and analyzes data to design optimal programming. This position is considered a “Position of Trust”, in accordance to local legislation.

**Responsibilities**
- Execute client multi-channel campaign(s) based on client defined KPIs, leveraging multiple platforms and best practices coupled with historical learnings
- Execute based on direction from Sales and Customer Delivery and Success teams to deliver against predicted outcomes
- Partner with graphic design team and client to develop creative campaign elements needed for campaign execution, sales presentations, strategic opportunities, and client meetings
- Ensure program is in market and accurate on expected start date by using the appropriate content management system
- Demonstrate high degree of flexibility and proactive critical thinking to anticipate and address potential roadblocks
- Manage campaign workflow across teams to ensure client investment is on track, executed flawlessly and completed on time
- Develop training documentation and execute learning sessions with small and large audiences from multiple organizations within Catalina
- Communicate, collaborate, and proactively engage with various internal and external business partners regarding troubleshooting issues and other requests specific to campaign execution; help troubleshoot and resolve any campaign execution issues
- Keep all key partners (Product, Commercialization, Sales, etc.) and Leadership informed of any barriers to preventing or delaying Catalina from delivering against client investment and plan
- Adhere to executional best practices to ensure overall quality and compliance standards; manage against retailer and/or industry specific requirements by running reports, including product availability in retailers
- Engage with internal and external business partners in weekly meetings to provide execution updates
- Team up with Commercialization teams to plan, pilot, and execute new 3rd partner integrations
- Maintain understanding of all media campaign management tools to serve as internal consultant and knowledge resource on system and targeting capabilities to align with specific campaign objectives. Adhere to executional best practices and processes to ensure overall quality and compliance standards. Manage against retailer and/or industry specific requirements.

**Qualifications**
- EDUCATION: College degree preferred; marketing and business degrees preferred
- EXPERIENCE: 2 years of industry experience in Promotions, Advertising, Marketing or Campaign Management in multiple channels, including digital
- Demonstrate agility, a continuous improvement mindset, and action-orientation
- Demonstrated ability to self-motivate, multi-task in a fast-paced environment, work in teams and be flexible
- Capable of handling multiple projects and deadlines and works well under pressure
- Proficiency creating training documentation and recommending process changes and solutions, as well as delivering content to large audiences
- Strong analytical, problem-solving skills; data analysis, brand management, and skills drawing logical conclusions based on numerical results
- Cross functional collaboration and influencing skills
- Must have exceptional organizational abilities, superior follow-through and be able to focus on details
- Effective and accurate verbal, interpersonal and written communications skills
- Familiarity with campaign setup and execution comprised of multiple media channels
- Excellent customer focus (customer orientation; responsiveness; build partnerships internally; handle difficult situations)
- Innovation (create and foster change; creative problem-solving - analytic and strategic thinking; decision-making)
- Exceptional personal qualities (honesty, integrity; self



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