Director Modern Trade

hace 1 semana


San José, Costa Rica Coca-Cola A tiempo completo

Position Overview:
As the Director of Modern Trade, you will be a critical leader in our Customer & Commercial team (CCL), responsible for driving the growth in Supermarkets/Hypermarkets, Cash & Carry, Hard Discounters, Proximity and Convenience Channels. You must leverage people in our networked organization and influence key stakeholders to deliver results.

The CCL team is on a mission to "RaiseTheBar" when it comes to commercial leadership - welcome to the journey

Your primary objective will be to drive sustainable, profitable growth for the Company and System whilst driving our strategic corporate objectives. You will be responsible to build best-in-class Commercial Plans across all Modern Trade sub-channels for LATAM OU.

Function Related Activities/Key Responsibilities:

- Design growth-oriented Channel Strategies that drive basket incidence and capture incremental SOV. Implement modern trade market plans focusing on improving shopper accessibility and affordability, strengthening customer relationships, and maximizing our products' incidence in shoppers' baskets.
- Understand the complexity of our channels, customers, bottlers, routes-to-market, in-store equipment, brand strategy, revenue growth strategy and put all of these together to develop strong commercial plans that can be executed in the market.
- Influence key stakeholders in CCL Hubs, Marketing, Franchise Operations and beyond to ensure the Commercial agenda is delivered in the market.
- Leverage a regional network (connect with Hubs/Franchise and share best practices) of commercial resources to support in the delivery of these plans.
- Leverage advanced analytics for opportunity identification and technology for the scalability of solutions to develop plans and influence stakeholders.
- Be a leader within and beyond the team; acting as an agent of change, building a collaborative and inclusive environment that puts people first.

Stakeholder Management

This is a director level role. This role will require senior-level stakeholder engagement across The Coca-Cola Company, our Bottling partners and is expected to navigate our internal network and lead with people to achieve great results. Stakeholders include but are not limited to:

- Franchise Leaders (General managers) and VPs
- Bottler Commercial and Marketing VPs and Director level leaders
- VP and Senior Director level stakeholders internally
- Our various local and regional Marketing, Franchise Operations, Commercial and Customer team members, with whom you will deliver work and align on plans

**Qualification & Requirements**:

- Minimum of 10 years of professional experience preferred in Operations, Commercial Strategy and Trade Marketing.
- Proven abilities of Analytical Thinking, Leadership, Initiative, Teamwork, Work under Pressure, Adaptability, and Influence.
- Deep knowledge of FMCGs commercial area, Modern Trade, bottler economics, system levers, processes, and tools.
- Proven experience Commercial planning and execution, with strong skills in Channel Strategy, Value or Route to market, Innovation and Portfolio strategy.
- Mastery of Commercial Planning & Execution, Channel & Shopper Marketing, Category Management, and Advanced Analytics. (Nice to have: Segmentation & OBPPC experience).

**What We Can Offer**:

- A chance to work with one of the world's most recognized brands and contribute significantly to its future chapter.
- Spotlight to world-class commercial leaders that will provide learning opportunities and exposure.
- An inspired culture that supports innovation and taking risks.
- Join us and contribute to defining the _next chapter of our_ highest growth_ channel_.
- The opportunity to **work with 39 Markets in LATAM **and cross fertilize the best practices and business acumen to create best in class plans in an OU level.

**Skills**

Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Sales; Consultative Sales Management; Communication; National Account Sales; Decision Making; Business Development; Negotiation


  • Key Account Manager

    hace 3 semanas


    San José, Costa Rica Mondelēz International A tiempo completo

    **Responsibilities**: - Develop customer strategic business plan for the respective categories and customers. - Manage key performance metrics such as sell-in, sell-out, in-stock, fill rate, drop-size, DOI, and how to improve them. - Develops optimal integrated promo plan (selling the plan to the customer). - Manages customer promo investment with the...


  • San José, Costa Rica Mondelēz International A tiempo completo

    **Job Description**: **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock...


  • San José, San José, Costa Rica Mondelēz International A tiempo completo

    Job Description:Are You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It With Pride.You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth...


  • San José, Costa Rica Mondelēz International A tiempo completo

    **How you will contribute** You will: - Develop and execute sales and distribution strategies that maximize the presence of the product in stores. - Manage key performance metrics such as sell-in, sell-out, in-stock, fill rate, drop-size, and how to improve them. - Manage winning customer business relationships that facilitate “best in industry”...

  • Director On Premise

    hace 1 semana


    San José, Costa Rica Coca-Cola A tiempo completo

    Position Overview: As the Director of On premise channel, you will be a critical leader in our Customer & Commercial team (CCL), responsible for driving the growth in Traditional On Premise, Horeca and Modern On premise channels. You must leverage people in our networked organization and influence key stakeholders to deliver results. The CCL team is on a...


  • Cartago, San José, Costa Rica Ajecen del Sur S.A. A tiempo completo

    Crea, implementa y gestiona los planes de comercialización para cumplir los objetivos comerciales y lograr mejores resultados. Desarrolla y aplica una estrategia de marketing comercial preferiblemente en el canal tradicional y moderno. Requisitos: Bachiller en Administración de empresas con énfasis en mercadeo o afines. Experiencia de 2 años como...


  • Cartago, San José, Costa Rica Ajecen del Sur S.A. A tiempo completo

    Crea, implementa y gestiona los planes de comercialización para cumplir los objetivos comerciales y lograr mejores resultados. Desarrolla y aplica una estrategia de marketing comercial preferiblemente en el canal tradicional y moderno. Requisitos: Bachiller en Administración de empresas con énfasis en mercadeo o afines. Experiencia de 2 años como...


  • Cartago, San José, Costa Rica Ajecen del Sur S.A. A tiempo completo

    Crea, implementa y gestiona los planes de comercialización para cumplir los objetivos comerciales y lograr mejores resultados. Desarrolla y aplica una estrategia de marketing comercial preferiblemente en el canal tradicional y moderno.Requisitos:Bachiller en Administración de empresas con énfasis en mercadeo o afines.Experiencia de 2 años como Supervisor...


  • San Francisco, Heredia, Costa Rica FIFCO A tiempo completo

    Descripción: Desarrollar e implementar, en conjunto con el equipo comercial, los planes estratégicos de Trade Marketing en los puntos de venta, con el fin de asegurar el logro de las ventas y la rentabilidad esperada por la empresa. Además, administrar y controlar los presupuestos de campañas, incentivos, servicios tercerizados, equipo y material en el...

  • Trade Marketing Manager

    hace 3 semanas


    San José, Costa Rica Mondelēz International A tiempo completo

    **Job Description**: **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock...

  • Trade Development Manager

    hace 4 semanas


    San José, Costa Rica Monster Energy A tiempo completo

    Position Summary: The vision is to achieve the long-term strategic and tactical sales and distribution plan for the Monster brand portfolio in support of the Company’s business objectives .The Trade Development Manager (TDM) will manage distributor/Bottler business results in the Coca Cola Operating Unit assigned region/district and be responsible for...

  • Associate Director

    hace 2 semanas


    San Francisco, Heredia, Costa Rica Moody's A tiempo completo

    Moody's Analytics is a leading independent provider of economic, financial, country, and industry research designed to meet the diverse planning and information needs of businesses, governments, financial institutions, and professional investors worldwide. The Economic Research team of the Predictive Analytics group seeks an economist with a background in...


  • San José, Costa Rica Johnson & Johnson A tiempo completo

    At Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities, and forward progress. That’s why for more than 135 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s largest and most broadly based healthcare company, we are committed to using our reach and size for...


  • San José, San José, Costa Rica Johnson & Johnson A tiempo completo

    At Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities, and forward progress. That's why for more than 135 years, we have aimed to keep people well at every age and every stage of life. Today, as the world's largest and most broadly based healthcare company, we are committed to using our reach and size for good....

  • HR Director

    hace 2 semanas


    San José, Costa Rica Bill Gosling Outsourcing A tiempo completo

    Bill Gosling Outsourcing is committed to the career development of our people. If you are interested in joining a company with modern facilities and a team environment, click on the “Apply” button to get started! - ill Gosling Outsourcing is currently looking for a Director - Human Resources to add to our Team. Bill Gosling Outsourcing is committed to...

  • Technology Director

    hace 4 semanas


    San José, Costa Rica Critical Mass A tiempo completo

    As a Technology Director, you are the champion of technical evolution and growth. To ensure department processes are understood and implemented, you support your dedicated team of developers though every stage of a project. Overseeing the technical aspects of projects can be challenging—but you're a team player who can work together with other disciplines...

  • Technology Director

    hace 2 semanas


    San José, San José, Costa Rica Critical Mass A tiempo completo

    As a Technology Director, you are the champion of technical evolution and growth. To ensure department processes are understood and implemented, you support your dedicated team of developers though every stage of a project. Overseeing the technical aspects of projects can be challenging—but you're a team player who can work together with other disciplines...


  • San José, Costa Rica 360training A tiempo completo

    **Director of Software Engineering**: The Director of Software Engineering will play a pivotal role in our technology team, reporting directly to the SVP of Technology. This individual will be instrumental in driving the modernization of our technology stack, overseeing the transformation of our acquisition platform, learner instruction, and regulatory...


  • San Francisco, Heredia, Costa Rica Philip Morris International A tiempo completo

    Be a part of a revolutionary changeAt PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space...

  • Director, Operations

    hace 2 semanas


    San José, San José, Costa Rica Bill Gosling Outsourcing A tiempo completo

    Bill Gosling Outsourcing is committed to the career development of our people. If you are interested in joining a company with modern facilities and a team environment, click on the "Apply" button to get started Bill Gosling Outsourcing is currently looking for a Director Operations to add to our Team.Bill Gosling Outsourcing is committed to the career...