Fac Marketing Activation Manager Nlao
hace 3 semanas
**Propósito del cargo**:
**Liderar el desarrollo y crecimiento del negocio local, desarrollo e implementación la estrategia y planes anuales de marketing, así como la innovación y los Commercial Programs generando mayor valor y consumo de nuestros productos, garantizando el cumplimiento de los objetivos de la categoría en el negocio local.**:
**Responsabilidades claves de la posición**:
**Business Management & Value Creation: Liderar el desarrollo y crecimiento del negocio local**:
- ** Entender el comportamiento del negocio y el entorno competitivo (diagnóstico) para identificar oportunidades y definir la estrategias de crecimiento del negocio**:
- ** Análisis del comportamiento del consumidor local e identificar oportunidades para incentivar mayor consumo de nuestros productos y recomendar el portafolio apropiado para la categoría**:
- ** Contribuir a la creación de una Cultura de Ejecución en KC, manteniendo un enfoque de seguimiento sobre las Variables Claves de Éxito (KPI’s y DPSM de ejecución)**:
- ** Monitorear y analizar continuamente la evolución de nuestras marcas/negocios**:
- ** Asegurar el cumplimiento de los objetivos del negocio, compensando las desviaciones con nuevos planes.**:
- ** Participar en Demand/Product Review representando categoría y cluster para refñejar estrategia y planes de las marcas en proceso siguiendo el Gold Standard**:
- ** Alinear las innovaciones y relanzamientos de productos con las necesidades locales**:
- ** Generación de códigos y la estructura para el abastecimiento de los productos a los países.**:
**Desarrollo y Fortalecimiento de Equity de nuestras Marcas**:Implementación Local de CP y Adv. Local**:
- ** Monitorear los indicadores de construcción de equity de marca**:
- ** Liderar el diseño e implementación de planes de MKT y la segmentación y estrategia de nuestras marcas logrando una ejecución que cumpla con KPIs establecidos.**:
- ** Asegurar la efectividad y la creación de valor en el contacto con nuestros consumidores (ej. Acciones de BTL y/o Promocionales)**:
- ** Liderar la implementación y activación de Commercial Programs, basados en los planes planteados**:
- ** Liderar la ejecución de las promociones al consumidor (desarrollo y evaluación final)**:
- ** Dar soporte al equipo de Trade Marketing en la implementación de Commercial Programs**:
- ** Liderar la implementación de los Big Bets en el cluster**:
**Responsable de la correcta implementación de precios en el cluster**:
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