Senior Campaign Specialist
hace 3 días
**Duties and Responsibilities**
- Coordinate with Marketing, Sales, industry leaders and other stakeholders to project manage the campaign development process and timeline throughout the entire life cycle.
- Manage the execution of integrated marketing campaign tactics by working with resources from different marketing teams/functions (e.g. social media, web, creative, analytics). Ensure service level agreements are met within the expected timeline.
- Ensures production of campaign assets are moving through the pipeline, all projects and tasks are properly assigned and executed, and manages revisions for final approval of campaign owner.
- Sets expectations with stakeholders and keeps them informed of marketing guidelines, branding, compliance and best practices.
- Establish campaign performance metrics, create reports, and share findings and improvement opportunities with stakeholders in a timely manner.
- Coordinate with Sales, Marketing, and industry leaders to promote Events and Tradeshows.
- Support marketing managers and stakeholders throughout the entire campaign process, ensuring best practices and making recommendations as needed.
- Collaborate closely with marketing automation team and act as a project manager to produce campaign assets and communications programs using Eloqua, ON24, and other tools as needed.
- Serve as brand ambassador, ensuring brand compliance per Emerson Global branding guidelines and adhering to standards and processes to keep projects moving forward.
- Develop strategies to grow and enrich the marketing contact database and actively participate in governance efforts to maintain database health and compliance.
**Qualifications**
- B.A. or B.S. or similar (Marketing, Journalism, Public Relations or Communications or similar) or equivalent work experience
- Experience writing, editing, producing, and tracking digital content (preferred)
- Strong communication skills in English required (speaking, writing, presenting)
- Demonstrated ability to manage and prioritize multiple projects and deadlines simultaneously.
- Database management and CRM experience is a plus.
- Experience with Social Media platforms is a plus.
- Proficient using MS Office tools (Word, Excel, PowerPoint)
- Working knowledge of marketing automation software (eg. Eloqua, Marketo) is a plus.
- Experience with project management software (eg. Workfront, Percolate).
- Experience with marketing analytics reporting and visualization software (eg. Google Analytics, Tableau, PowerBI) is a plus.
- Experience in graphical design using Adobe Creative Cloud is a plus.
- Comfortable collaborating with others in-person or virtually in a face paced environment.
**Working Conditions**
Working five day per week in a schedule from 8am to 5pm. The employee has the benefit of Remote Office up to three days per week, following a probationary period of employment and at the managers discretion. At this point traveling is not required, however this can change.
This person will report locally to the Marketing & Campaign Supervisor and report directly to the Global Marketing Director for Emerson Automation Solutions Platform.
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