Senior Specialist, Marketing, Sfi

hace 2 días

Heredia, Costa Rica LSEG (London Stock Exchange Group) A tiempo completo

Senior Marketing Specialist, Sustainable Finance and Investment

Key responsibilities:

- Drive the tactic approach for global campaigns and core programs, to ensure Omnichannel delivery in your business area.
- Alignment of broader BAU activity to the tactic plans including but not limited to Digital Marketing.
- Deliver global tactics of the go to market Marketing plan for LSEG Sustainable Finance and Investing
- Partner with Content resources to develop creative treatment and messaging.
- Work with internal stakeholders to prioritise new change initiatives and execute through to delivery.
- Examine, interpret and report results to stakeholders in marketing leadership.
- Manages processes to prepare for periodic business performance reviews.
- Ensure accuracy of data and deliverables with comprehensive policies and processes.

Deliverables
- Drive the Omnichannel tactic execution framework for the Post Trade business.
- Execution of global campaign tactics as per the framework agreed with internal stakeholders.
- In partnership with Insights & Analytics, measurement of the effectives of omnichannel demand execution.
- Accurate Hive 9 tactics visibility and spend against plan.

**Skills**:

- Marketing experience of planning and execution
- Experience working with marketing automation tools (ideally Eloqua, Hive 9 and Salesforce) to measure and optimise integrated demand generation campaigns.
- Strong analytical mindset demonstrating successful marketing results and experience of measuring marketing attribution.
- 3+ years’ experience in Marketing planning and execution. Preferably from a global financial company.
- Excellent communication and writing skills - strong presentation skills
- Highly developed organizational skills required to handle multiple, ongoing projects
- Requires strong business acumen and deep understanding of the financial industry.
- Requires market specific knowledge of LSEG products and propositions
- Requires understanding of the best way to plan and execute marketing activity.

At LSEG, we believe that creating a diverse and inclusive organisation is fundamental to the way we deliver on our promise of creating essential partnerships and open opportunities. Our open culture is central to how we deliver our purpose - driving financial stability, empowering economies and enabling customers to create sustainable growth - in everything we do.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 70 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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