Market Insights Senior Manager

Description

Summary:

The goal of the Strategic Insights & Analysis team is to generate actionable insights to identify opportunities to accelerate the performance of The Coca-Cola Company brands in LATAM by understanding quantitatively and qualitatively the dynamics governing the marketplace.

As a Market Insights Senior Manager, you will contribute to generate insights about the beverage Industry across all LATAM countries, providing a deep understanding of different categories, players and channels and producing strategic recommendations to the rest of the organization, working on a new network that enables the generation of insights in an orderly, timely manner, and in coordination with different areas and stakeholders of the OU.

What You’ll Do for Us:

Connect multiple data sources to identify and understand trends in the beverage sector. This can include agency ad-hoc research, financial reporting, syndicated data, global best-practices, continuous tracking data and reports. Monitor market trends and changes in beverage category dynamics and retail channels to identify potential opportunities and risks for the TCCC portfolio in each of the LATAM market. The role entails to closely collaborate with country Operations and Strategy/Insights teams, and other central functions such as human Insights, finance, commercial and marketing to create comprehensive reports that includes a broad range of recommendations for the business’s strategy moving forward. Participation in the long-range plan process wiring the organization connecting category ambitions with market reality to identify business opportunities.

Qualifications & Requirements:

5+ year of experience in business strategy and analysis and or Human Insights areas ideally in the consumer goods sector or in strategy consultancy firms. Multi-country and multi-cultural market responsibility highly desirable Analytical skills and abstract creative thinking. Need to own a holistic perspective of the organizations processes, known how they connect and interact when making decisions. Excellent analytic thinking, with the ability to deal with large and varied data sets. Advanced Excel required (including macros & pivot tables, look-up functions). Strong written and verbal communication skills to interact with senior management in a compelling way and influence others. The role requires the ability to translate insights into recommendations for both category and channel teams, utilizing knowledge and management of various internal and external information sources such a NIQ, Global Data, Kantar, among others.

Desirable Skills

Research design fundamentals (sampling, statistics, hypothesis definition and evaluation). Bottling partners key data sources and recurring analysis methodologies.

What We Can Do For You

Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more Expansive & Diverse Customers : We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants. Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products. Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others. Community of Belonging: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

Skills:

Analysis Tools, Analytics Insights, Business Insights, Category Insights, Competitive Insights, Consumer Marketing Insights, Customer Insights, Data Insights, Data to Insights, Human Insights, Marketing Insights, Research Insights

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