Annual Giving Officer

Job Summary
The Annual Giving Officer supports the planning, execution, and evaluation of annual giving campaigns through audience segmentation, campaign management, reporting, and operational coordination. Embedded within the Annual Giving program, this position plays a direct role in advancing fundraising outcomes by improving donor targeting, increasing donor participation, strengthening donor retention, and supporting more effective, data-informed fundraising strategies. The position translates fundraising strategy into actionable campaign execution by developing targeted audiences, monitoring campaign performance, and coordinating operational activities that improve donor engagement and fundraising results.
The Annual Giving Officer helps optimize fundraising performance by identifying donor trends, improving audience engagement, supporting personalized outreach, and increasing the effectiveness of annual giving appeals, crowdfunding initiatives, and Day of Giving. The position contributes directly to growing annual giving revenue, increasing alumni donor participation, strengthening donor loyalty, and building a pipeline of engaged donors for future major gift cultivation. In addition, the Annual Giving Officer manages select annual giving campaigns and supports campaign operations, including coordinating on-campus Day of Giving activation efforts. By translating data into actionable fundraising strategy, the position helps Annual Giving deliver more targeted, efficient, and impactful campaigns that strengthen donor relationships and advance philanthropic support for the university.

Key Responsibilities
Manage and prepare campaign-specific data for Annual Giving initiatives, ensuring that data used for appeals, crowdfunding, and Day of Giving is accurate, complete, and aligned with campaign needs
Coordinate closely with Advancement Services to ensure Annual Giving campaign data requirements (e.g., audience selection, gift tracking, reporting alignment) are met within institutional systems
Translate Annual Giving campaign needs into data requests and specifications
Validate and reconcile campaign data against official records
Document campaign-specific data processes and workflows initiatives
Execute audience segmentation strategies for Annual Giving campaigns, including appeals, crowdfunding, and Day of Giving
Develop and maintain audience lists supporting donor acquisition, donor retention, anniversary giving, loyalty giving, stewardship, and pipeline development
Translate campaign strategy into actionable audience selections
Maintain and refine segmentation frameworks (LYBUNT, SYBUNT, first-time donors, recurring donors, etc.)
Perform quality assurance on audience lists
Support stewardship and donor retention strategies through targeted segmentation for recognition, anniversary giving, loyalty outreach, and ongoing engagement
Independently plan, implement, manage, and evaluate assigned Annual Giving campaigns and initiatives throughout the year, including alumni scholarships appeals, program and department specific fundraising initiatives and other smaller target annual giving campaigns
Develop campaign timelines, project plans, and operational schedules for assigned programs
Coordinate campaign implementation across internal and campus partners to ensure successful execution
Monitor campaign progress and recommend adjustments to improve participation and fundraising performance
Evaluate campaign outcomes and recommend improvements based on results and donor behavior
Develop and maintain reports for appeals, crowdfunding, Day of Giving, and assigned campaigns
Create year-over-year reporting frameworks measuring donor participation, retention, revenue, and campaign performance
Support execution of Annual Giving campaigns through data preparation, operational coordination, and project management

Knowledge, Skills & Abilities
General awareness of emerging technologies, including artificial intelligence (AI), and a willingness to develop skills in their appropriate, responsible, and ethical use in a higher education environment, consistent with institutional policies and practices
Knowledge of data management principles, including data integrity, validation, and reporting
Understanding of segmentation strategies and how data supports fundraising outcomes
Ability to generate, manipulate, and analyze data using spreadsheets and/or database systems
Strong attention to detail and accuracy in handling data and producing reports
Ability to create and maintain reporting structures that track performance and trends over time
Understanding of donor behavior and how data supports fundraising strategies, including donor acquisition, retention, and stewardship
Ability to coordinate data processes with Advancement Services and other stakeholders
Strong organizational skills and abili