Digital Strategist
Hace 1 día
Cartago, Costa Rica
Puratos
Jornada completa
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Mission: Lead Puratos’ digital growth and online customer experience strategy, driving measurable business impact (digital revenue, customer acquisition and lifetime value) through data-driven marketing, omnichannel orchestration, and continuous digital innovation. Ensures that Puratos excels in online engagement and e-commerce, using analytics and technology to contribute directly to revenue generation.
Key Responsibilities
• Digital Strategy & Performance Ownership: Develop and execute a comprehensive digital marketing strategy covering all stages of the customer funnel – from brand awareness and consideration to conversion, retention, and loyalty. Take ownership of digital channels (web, social, email, e-commerce platforms like MyPuratos) to drive traffic and online sales. Define, track and optimize KPI’s of the digital journey (media performance, conversion rate, cost per lead, customer acquisition cost, digital revenue contribution, …)
• Customer Journey & Omnichannel Integration: Design and map end-to-end customer journeys that seamlessly integrate digital and physical touchpoints. Ensure consistency across digital platforms in correlation to the business strategy. Co-own the end to end lead to revenue funnel in close alignment with sales. In collaboration with the customer marketing manager, identify and eliminate friction points in the customer experience, using tools like customer feedback and journey analytics to improve satisfaction.
• Data, Analytics & Automation: Own and implement a robust data-driven marketing approach. Position first-party data as a strategic asset and oversee CRM integration so that customer data is leveraged for personalization and insight. Develop marketing automation workflows. Leverage advanced techniques – including AI-driven tools and predictive analytics – to refine targeting and content personalization at scale. Ensure key stakeholders are updated with key performance metrics on monthly basis.
• Digital Transformation & Capability Building: Act as a digital change agent and orchestrator of scalable digital framework across the organization. Lead the digital roadmap in alignment with broader business priorities, take initiative on e-commerce expansion, new digital tool adoption, and data privacy compliance. Collaborate with regional and local marketing teams to roll out global digital programs consistently. Increase the digital maturity of Puratos by training and coaching teams on digital best practices, organizing knowledge-sharing forums, and fostering a culture of experimentation and continuous improvement.
• Innovation in Digital Channels: Continuously scout and pilot emerging digital marketing tactics to keep Puratos at the forefront. This includes exploring and leveraging influencer marketing partnerships, social media amplification strategies, and modern content collaborations and creations to reach new audiences. Ensure that digital innovation and AI tools support brand awareness and lead generation goals, bridging B2B strategies with creative tactics for maximum impact. Key Competencies &
Skills:
• Digital Marketing Expertise: In-depth knowledge of digital marketing channels and tools – from website management, content marketing, SEO/SEM, and social media, to email marketing, CRM, and e-commerce techniques. Hands-on experience managing campaigns across these channels and optimizing performance metrics (CTR, conversion rate, etc.). Stays current with digital trends, AI surge and algorithm changes, ensuring Puratos’ online presence remains effective and cutting-edge.
• Data Analytics & ROI Focus: Highly analytical skillset with the ability to interpret web analytics, campaign data, and user behavior patterns. Proficient in using data platforms (Google Analytics 4, Power BI, Meta Business Suite etc.) to track results and guide decisions.
• Strategic Planning & Execution: Capable of developing digital strategies that align with broader marketing and business goals and then executing them with attention to detail. Excellent project management skills to coordinate campaigns, technology implementations, and content calendars on schedule and within budget.
• Cross-Functional Collaboration & Influence: Strong communicator who can bridge Marketing, Sales, IT, and external agencies. Able to articulate the value of digital initiatives to non-digital stakeholders and secure buy-in. Experience working in a matrix or multi-country environment is valuable, as the role must influence without direct.
• Innovation & Continuous Learning: Curious, tech-savvy mindset with a passion for innovation. Actively keeps abreast of new digital technologies (AI in marketing, marketing automation advancements, etc.) and assesses their potential for Puratos. Embraces a test-and-learn approach, using pilot programs to validate ideas and quickly pivots to alternative solutions if required. This role requires a balance of creativity and logical thinking.
Key Responsibilities
• Digital Strategy & Performance Ownership: Develop and execute a comprehensive digital marketing strategy covering all stages of the customer funnel – from brand awareness and consideration to conversion, retention, and loyalty. Take ownership of digital channels (web, social, email, e-commerce platforms like MyPuratos) to drive traffic and online sales. Define, track and optimize KPI’s of the digital journey (media performance, conversion rate, cost per lead, customer acquisition cost, digital revenue contribution, …)
• Customer Journey & Omnichannel Integration: Design and map end-to-end customer journeys that seamlessly integrate digital and physical touchpoints. Ensure consistency across digital platforms in correlation to the business strategy. Co-own the end to end lead to revenue funnel in close alignment with sales. In collaboration with the customer marketing manager, identify and eliminate friction points in the customer experience, using tools like customer feedback and journey analytics to improve satisfaction.
• Data, Analytics & Automation: Own and implement a robust data-driven marketing approach. Position first-party data as a strategic asset and oversee CRM integration so that customer data is leveraged for personalization and insight. Develop marketing automation workflows. Leverage advanced techniques – including AI-driven tools and predictive analytics – to refine targeting and content personalization at scale. Ensure key stakeholders are updated with key performance metrics on monthly basis.
• Digital Transformation & Capability Building: Act as a digital change agent and orchestrator of scalable digital framework across the organization. Lead the digital roadmap in alignment with broader business priorities, take initiative on e-commerce expansion, new digital tool adoption, and data privacy compliance. Collaborate with regional and local marketing teams to roll out global digital programs consistently. Increase the digital maturity of Puratos by training and coaching teams on digital best practices, organizing knowledge-sharing forums, and fostering a culture of experimentation and continuous improvement.
• Innovation in Digital Channels: Continuously scout and pilot emerging digital marketing tactics to keep Puratos at the forefront. This includes exploring and leveraging influencer marketing partnerships, social media amplification strategies, and modern content collaborations and creations to reach new audiences. Ensure that digital innovation and AI tools support brand awareness and lead generation goals, bridging B2B strategies with creative tactics for maximum impact. Key Competencies &
Skills:
• Digital Marketing Expertise: In-depth knowledge of digital marketing channels and tools – from website management, content marketing, SEO/SEM, and social media, to email marketing, CRM, and e-commerce techniques. Hands-on experience managing campaigns across these channels and optimizing performance metrics (CTR, conversion rate, etc.). Stays current with digital trends, AI surge and algorithm changes, ensuring Puratos’ online presence remains effective and cutting-edge.
• Data Analytics & ROI Focus: Highly analytical skillset with the ability to interpret web analytics, campaign data, and user behavior patterns. Proficient in using data platforms (Google Analytics 4, Power BI, Meta Business Suite etc.) to track results and guide decisions.
• Strategic Planning & Execution: Capable of developing digital strategies that align with broader marketing and business goals and then executing them with attention to detail. Excellent project management skills to coordinate campaigns, technology implementations, and content calendars on schedule and within budget.
• Cross-Functional Collaboration & Influence: Strong communicator who can bridge Marketing, Sales, IT, and external agencies. Able to articulate the value of digital initiatives to non-digital stakeholders and secure buy-in. Experience working in a matrix or multi-country environment is valuable, as the role must influence without direct.
• Innovation & Continuous Learning: Curious, tech-savvy mindset with a passion for innovation. Actively keeps abreast of new digital technologies (AI in marketing, marketing automation advancements, etc.) and assesses their potential for Puratos. Embraces a test-and-learn approach, using pilot programs to validate ideas and quickly pivots to alternative solutions if required. This role requires a balance of creativity and logical thinking.