Media Buyer

Job summary As a Media Buyer and Campaign Manager, you will own the full lifecycle of direct-response media partnerships, from sourcing and negotiation through campaign launch, performance analysis, and renewal decisions. This is not a traditional platform-buying role focused primarily on Google Ads or Meta Ads. You will work directly with influencers, content creators, podcasts, digital publishers, media networks, and other traffic partners to develop campaigns designed to acquire new customers. The role combines business development, marketing, negotiation, campaign management, and performance analysis. You will be given the opportunity to manage meaningful budgets, build valuable industry relationships, explore new media channels, and directly influence the company’s customer acquisition strategy. About the job
• Source New Opportunities: Proactively research and identify influencers, podcasts, publishers, media networks, and other potential traffic partners. Build a consistent pipeline rather than relying solely on inbound opportunities.
• Evaluate Strategically: Assess audience fit, demographics, traffic quality, promotional history, conversion potential, pricing, and expected business value before recommending an investment.
• Build Campaign Plans: Develop clear campaign recommendations that outline the target audience, promotional concept, offer, deliverables, budget, and expected results.
• Negotiate Effectively: Secure favorable pricing, campaign terms, deliverables, performance protections, and renewal options while maintaining productive partner relationships.
• Manage Campaign Execution: Coordinate agreements, creative assets, promotional copy, tracking links, promo codes, payments, launch dates, compliance requirements, and partner communication.
• Own Campaign Performance: Monitor customer volume, CPA, revenue, return on investment, and other relevant performance indicators.
• Optimize and Make Decisions: Identify underperformance quickly, recommend adjustments, and determine whether campaigns should be renewed, expanded, renegotiated, restructured, or discontinued.
• Manage Partner Relationships: Build strong relationships while establishing clear expectations around deliverables, timelines, communication, compliance, and performance.
• Collaborate Cross-Functionally: Work closely with creative, social media, finance, analytics, operations, and other internal teams to keep campaigns moving efficiently.
• Maintain Strong Organization: Keep campaign records, performance reporting, payment requirements, partner communication, and upcoming deliverables accurate and up to date.
• Think Ahead: Monitor emerging creators, media formats, audience behaviors, competitors, and acquisition trends to identify new opportunities before they become obvious. Qualifications
• Able to think like a marketer, negotiate like a closer, and evaluate results like an analyst.
• Experience in media buying, partnerships, sponsorships, influencer marketing, account management, business development, media sales, or another performance-driven role.
• Strong research and prospecting instincts, with the persistence to uncover and develop new opportunities.
• Confident negotiator who can challenge pricing, improve terms, and walk away from opportunities that do not make business sense.
• Comfortable interpreting campaign data and using it to make clear, practical recommendations.
• Able to balance relationship-building with financial discipline and performance accountability.
• Highly organized and capable of managing multiple partners, campaigns, payments, and deadlines simultaneously.
• Strong ownership and follow-through, with the ability to work independently and respond constructively to direct feedback.
• Excellent written and verbal English communication skills.
• Proficiency with Excel or similar reporting and data-management tools.
• Knowledge of igaming, creator marketing, or performance marketing is considered a strong advantage.
• Experience coordinating contracts, payments, campaign tracking, or promotional compliance is helpful.