Direct Mail Production

The Program Management Ld Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities:

• Partner with Marketing, CrM, MIM, and CFO teams to execute the production of large and small scale Credit Card Direct Mail programs.  Program complexity runs from large mailings through less complex solo mailings
• Execute Marketing Programs-Manage the creative and production planning for direct mail campaigns through deployment
• Drive Innovation across the teams to develop new creatives and process efficiencies
• Identify opportunities for production efficiencies, production consolidation and standardization by leading initiatives across the Consumer Businesses
• Utilize production and data management expertise to lead marketing units in creating customer centric communications.
• Partner across the Direct Mail Production Channel to drive cross group savings
• Manage and report all Program Financials ( production, postage CPPs, actual and forecast) to supported businesses and CFO
• Manage all audits to Citi Quality Standards
• Ensure adherence to all Compliance & Regulatory Standards
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of of direct mail planning and execution experience
• Data oriented, emphasis on complex customer data
• Direct and proven experience in cost reduction initiatives
• Broad knowledge of pricing strategies and BPO supplier offerings
• Demonstrated understanding of changing operational models
• Forward thinker with ability to change direction and drive change amongst peers and internal clients
• Strong interpersonal and written/oral communication skills
• Self motivated with ability to drive results with sense of urgency
• Ability to collaborate across businesses and functions and create support, influence wide range of stakeholders, including Senior Management
• Promotes a strong culture of teamwork across organizational boundaries
• Strong Word/Excel/PowerPoint skills preferred

Education:

• Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:

Marketing

Job Family:

Marketing Program Management

Time Type:

Full time

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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