Activation Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.

Within eRB we're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate online growth, and our global teams cover areas such as Amazon, EB2B and Direct to Consumer.

About The Role
Are you ready to be at the forefront of e-commerce innovation? Reckitt is looking for an energetic Brand Manager with a knack for digital strategy and a passion for growth. Dive into the heart of online retail, and use your commercial flair to enhance our brands' presence on digital platforms. We offer the opportunity to shape the shopping experience for millions and transform our products'digital journey. Play a pivotal role in our company's future, and watch your career soar to new heights alongside the brands you elevate.

Your responsibilities

Marketing Execution

• Localize and execute the regional Marketing plans for each CAM market.
• Lead execution of ATL, Digital, OOH campaigns and manage media agencies (no local media teams per market).
• Prepare media briefs, monitor performance, and manage agency deliverables.
• Develop and execute BTL activities (events, sampling, promotions).
• Manage complete 360° campaign execution: media + digital + BTL + PR + trade.

Brand & Portfolio Management

• Lead end‑to‑end product launches: innovation readiness, artwork, codes, timelines, coordination with PMOs and Regulatory teams.
• Conduct P&L analysis for assigned brands and ensure profitability.
• Monitor sell‑out performance and propose corrective actions.

Commercial & Market Strategy

• Align targets, priorities, pricing, and plans with the commercial team.
• Build volume forecasts and building blocks for each country.
• Conduct market and competitive analysis to identify opportunities.
• Prioritize initiatives across brands and markets to maximize impact.

Budget & Cross‑Functional Leadership

• Manage the Marketing budget and ensure efficient and compliant execution.
• Work closely with Trade Marketing to ensure perfect in‑store implementation.
• Collaborate with media, creative, BTL agencies, and internal teams such as Supply, Quality, Regulatory, Innovation.

The experience we're looking for

• 8+ years in FMCG Marketing.
• Proven experience executing media, BTL, and 360 campaigns.
• Strong P&L management experience.
• Desirable: 2+ years in Trade Marketing.
• Experience managing multiple brands or complex portfolios.

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.