Specialist, Platform Optimization

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

We are seeking a highly skilled and data-driven Platform Optimization Specialist/Digital Strategy professional to join our Commercial & Strategy Team. In this role, you will be responsible for driving the growth, performance, and strategic development of our audio and video streaming platforms. You'll leverage insights, analytics, and industry trends to optimize content strategy, increase viewership/consumption, boost engagement, and enhance platforms' monetization.

Strategy & Optimization:

• Optimize metadata, release copy, artwork, tags, keywords, and other elements that drive discoverability on platforms such as Spotify, YouTube, Apple Music, etc.
• Analyze platform performance (audio and video streaming platforms) and identify opportunities to improve fan experience, engagement, and overall performance.
• Use data and insights to optimize for repeat listens, saves, shares, and completion rates.
• Own day-to-day management of official YouTube channels for artists and label brands.
• Develop YouTube-first content strategies to maximize channel growth and audience engagement.
• Create & manage a content calendar and posting schedule to maintain a consistent flow of engaging video content. Recommend formats, posting times, and strategies based on viewer behavior and analytics.
• Provide internal stakeholders updates during and post campaign: what worked, learnings, what to imp
• A/B test thumbnails, titles, and publishing times to improve video performance.

Paid Campaign Management:

• Set up and optimize direct & programmatic platform ad campaigns, making sure creatives are correct, targeting is set up properly, delivery pacing (impressions, budget) is on track.
• Develop and run A/B tests on ad creatives, landing pages, CTAs, and audience segments.
• Use test results to inform future campaign decisions.

Cross-Platform & Monetization Strategy:

• Align YouTube strategy with broader digital goals across TikTok, Instagram, and streaming platforms
• Ensure monetization settings are optimized and all revenue streams are activated.
• Track KPIs including views, watch time, engagement, CTR, audience retention, and revenue performance.
• Collaborate with marketing, commercial, and artist teams to build integrated campaigns across YouTube Shorts, Community tab, and long-form content.
• Stay current on YouTube algorithm updates, best practices, and emerging trends.
• Conduct regular performance analysis and provide actionable insights to improve channel metri

Requirements:

• Data analysis; knowledge of streaming behavior; understanding of DSPs; cross-territory and global strategy; budget management.
• Deep understanding of digital streaming & video platforms; good analytics; knowledge of CMS / YouTube tools; optimization techniques; & best practices.
• Attention to detail. Good organization. Learning mindset.
• Strong understanding of YouTube algorithms, SEO, and audience engagement techniques.
• Proven experience in building and managing successful YouTube channels.
• 2-3 years of experience around metadata, streaming content, SEO, or similar.
• Attention to detail. Good organization. Learning mindset.
• Intermediate to advanced English.
• Excellent organizational and time-management abilities.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications:

• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) is a plus.
• Familiarity with social media platforms and cross-promotion strategies.
• Previous experience in the music industry, media agencies, or record labels.
• Familiarity with DSP dashboards (Spotify for Artists, Amazon Music for Artists, Apple Music for Artists, Loudspeaker)

Certifications:

• Youtube Certified
• Spotify Advertising Academy

Nice to have:

• Google Analytics Certification
• SEMrush / HubSpot SEO Certification 

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community.  
• The space to accelerate progress, positively disrupt, and create what happens next  
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
• A benefits portfolio that supports the needs of you and your family, from well-being support and family benefits to paid time off to help you balance work and life.
• Time off for a winter recess