Analyst, Marketing Technologies

Role Responsibilities
In this role, you will focus on working cross-functionally and cross-regionally, the individual will deliver and enable successful use of marketing technologies that drive incremental business impact. This includes active management of app attribution, paid search bidding management, SEO natural search, and app store optimization platforms, all with the goal of enabling country and regional leaders to successfully execute ecommerce, search, and performance marketing activities. The successful candidate will partner with the web analytics team to ensure a unified customer view and attribution is delivered and maintained. Success will be measured by ability to execute, alignment with regional business and revenue goals, and ability to increase margin through operational efficiencies.

• Support team in the assessment of new and existing marketing solutions to provide recommendations on technology adoption,
• Provide subject matter expertise on current marketing stack across the organization,
• Drive efficiency in marketing spend by leveraging proper analytics and reporting instrumentation and socializing with internal teams.
• Review and QA marketing technology for new country rollouts,
• Liaise with technical web analytics team, engineering, product, ad agency and in-country stakeholders,
• Recommend, implement and obtain business alignment regarding platform enhancements (including but not limited to new Ad Tech and MarTech stack, AI, fraud detection rules, etc.).
• Manage and configure Appsflyer Business Manager, including OneLink setup for app attribution
• Liaise with development team to implement and maintain Firebase integrations for app analytics and event tracking.
• Support Google Campaign Manager operations, including Floodlight tag setup and troubleshooting
• Configure and optimize app events and analytics. Manage sensitive data feeds to Facebook, Google, and other media properties
• Help evaluate and implement emerging technologies that drive business impact; can include onboarding of Customer Data Platform (CDP) and multi-touch marketing attribution (MTA) platforms, Adobe Customer Journey Analytics (CJA).

Role Requirements

• Bachelor's degree or currently studying a career in related fields is preferred.
• 3+ years of experience in Media/Creative agency account management or client relationship management.
• Fluency in English with outstanding verbal, writing, and listening skills (Level B2+)
• Basic skills with Microsoft Suite, including Excel and Power Point.
• Experience with Adobe Suite and AppsFlyer would be a plus.
• Strong project management and problem-solving skills are essential to manage multiple requests efficiently and deliver results, even in complex scenarios.
• This role requires excellent communication abilities, a global mindset, and strong customer service skills to build relationships and manage expectations across teams.

Work Shift
Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

BENEFITS AND OTHER DETAILS

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life
insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.

Your Costa Rica- specific benefits include:

• Asociación Solidarista
• In-house company doctor services
• Transportation services options
• Referral Program award
• Employee Resource Groups (ERG) and committees to volunteer with
• Pan American Medical and Life insurance
• Cafeteria Discounts

For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

Other Details

As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.