Social Media Manager

**Job Number** 22189655

**Job Category** Sales & Marketing

**Location** Costa Rica Office, La Rivera de Belen, Heredia, Costa Rica, Costa Rica VIEW ON MAP

**Schedule** Full-Time

**Located Remotely?** Y

**Relocation?** N

**Position Type** Management

**Position Summary**:
**The**

**CANDIDATE PROFILE**

**Education and Experience**:

- Bachelor’s degree required.
- College (University) degree required in Communications, marketing, hospitality management, or related field preferred
- 2+ years of experience in equivalent position (Agency or Company experience).
- 1+ years managerial experience preferred, leading a team or project
- Travel industry, hotel property experience, Field Marketing experience, or related, a plus
- Must be fully proficient in written and spoken English and Spanish
- required. Excellent verbal communication, writing and impeccable proofreading skills
- Leadership qualities are a must (self-starter)
- Must be a team player and collaborate well with multiple stakeholders
- Strong knowledge of Social Media platforms. Working knowledge of key database systems and Microsoft Office (including Outlook, Excel, PowerPoint, and Word)
- Excellent technical and project management skills; ability to handle many diverse projects simultaneously
- Attention to detail, critical-thinker, and problem-solver
- Skills in photography/videography, basic graphic design, basic video editing, and copywriting
- Creative, energetic, takes initiative
- Able to effectively work independently or, at times, as part of a team
- Excellent interpersonal and presentations skills
- Ability to identify and track relevant community KPIs - preferred
- Ability to balance the interests and demands of multiple stakeholders
- Ability to communicate results to management and in a fast-paced environment

**CORE WORK ACTIVITIES**

The following are specific responsibilities and contributions critical to the successful performance of the position:

- Serves as the primary Social Media point of contact and develops strategy for a specific portfolio of hotels.
- Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International.
- Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting-edge marketing trends to unveil opportunities for growth.
- Evaluates if global strategies meet the marketing needs for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand appropriate local implementation.
- Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets.
- Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress.
- Lead and educate the hotels’ stakeholders on social media best practices and strategy.
- Execute on content creation, providing engaging text, image and video content for all social media channels for defined hotel portfolio
- Manage day-to-day activities of select social media channels, monitoring and responding community feedback in real-time and assist with engagement. Execute social media Paid Strategies and supervise Coordinator and Sr. Coordinator work
- Oversee photo and video shoots to confirm shot-list captured for social media use.
- Stay up to date on marketing/digital trends.
- Attend and review internal training materials as needed.
- Research and image sourcing of social media creative content.
- Coordinate with Marketing, PR and regional social team. Serve as a resource for the sales and operations team regarding social media.
- Provide day-to-day support on select social media channels and relay community feedback to relevant internal stakeholders
- Help distribute content across social platforms
- Manage active and engaged communities around a defined topic or topics, monitoring online conversations.
- Assist with content seeding efforts for Brand channels.
- Train and report on social media tool usage at the regional and hotel level (ie Sprinklr)
- Create and manage social data for reporting
- Develop relationships with hotel stakeholders and work closely with them to learn their business and communication needs.
- Support long-range objectives and the strategies and actions to achieve them.
- Analyze information and evaluate results to choose the best solution and solve problems.
- Verify marketing communications support regional, market, and hotel business objectives and goals.
- Verify adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines.
- Verify marketing information provided to the properties is accurate, complete, timely, and enables hotels to meet or exceed guest expectations.
- Computer Skills