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Integrated Marketing Programs Manager
hace 2 semanas
**About Arkose Labs**
Arkose Labs is a fast-growing startup, backed by Softbank, Microsoft and Paypal, that is disrupting the fraud industry with an innovative approach that undermines the economic drivers behind fraud. The Arkose Labs Fraud and Abuse Prevention Platform combines real-time intelligence, rich analytics and adaptive step-up challenges to progressively diminish the profitability of attacks while adapting to evolving attack patterns. Arkose Labs offers the only fraud solution with a 100% SLA guarantee. The world's largest brands trust Arkose Labs to protect their customer journey while delivering an unrivaled customer experience.
**About the role**
Arkose Labs is looking for a seasoned Manager/Sr Manager of Integrated Campaigns and Programs who will manage both the global campaign and a supporting media program portfolio. Through well-orchestrated campaigns, you will increase awareness of the Arkose brand and elevate buyers' experiences in our key market segments. You will be responsible for helping the marketing team meet their quarterly pipeline targets for all regions.
You will report directly to the VP of Growth, and you will work closely with the VP to align the Demand Gen plan with regional sales leaders, implement best practices in campaigns. You will collaborate closely with and be supported by the ABX, digital, web, product marketing, content marketing, global events, and marketing operations teams.
**Responsibilities**
- Participate in and contribute to the global campaign roadmap and execution planning. Communicating the plan effectively with key stakeholders, including the sales, marketing, product, and customer success leadership teams.
- Partnering closely with the ABX team in accounts-based campaign planning and execution.
- Diversifying and strengthening our paid media program portfolio to maximize our conversion rate and pipeline impact.
- Building scalable paid media programs that meet regional marketing requirements and selecting industry publishers based on target audiences and outcomes.
- Tracking campaign performance metrics closely by channel, persona, content, use case, program vendor, and more. Sharing insights and driving optimization efforts cross-functionally.
- Acting as a sales enablement evangelist within the marketing organization. Providing campaign training and resources to enable our global sales team.
- Drive excellence in our campaign operations and reporting. Offering feedback and advice for improvements.
**Requirements**:
You must have:
- At least 3 years of integrated campaign and program management experience in marketing for B2B SaaS companies. Experience in cybersecurity or fraud prevention space is a strong plus.
- Experience with PPC
- Well-versed in interpreting marketing analytics. Knowledgeable in the core marketing tools, including Salesforce, Marketo, Google Analytics, Outreach, LeanData, BrightTALK, 6Sense, and attribution tools (Full Circle Insights or Bizible).
- Experience partnering with the sales team to drive alignment and partnership.
- Excellent written and verbal communication skills, as well as analytical and problem-solving skills.
- A growth mindset, and be willing to experiment and improve.
You must be:
- Driven to work in a fast-moving, high-growth company, to own and design programs, and to make a meaningful impact on the success of the business.
- Able to travel occasionally to support corporate or territory events.
- Keeping up to date on the latest digital marketing trends.
**Why Arkose Labs?**
Join an early stage, fast growing startup with pioneering technology built by passionate and ambitious people.
Work with some of the biggest names in the market, such as Microsoft, Paypal, EA, Github, Twitch, Roblox, Twilio, and Minecraft
We value **your** unique contributions, perspectives, and experiences. Be part of a diverse and high performing environment that prioritizes collaboration, excellence, and inclusion. We hire the best, focus on their professional development, and offer support for continuing education.
**We value**:
- **People -** independent thinkers making data-driven decisions and taking project ownership
- **Teamwork -** building trust, respect, and integrity to openly communicate and constructively challenge one another
- **Customer Focus -** customer empathy and problem-solving obsession
- **Execution -** actions with precision, professionalism, and urgency
- **Security -** our lens for implementing processes, procedures, and programs
**Benefits**:
- WiFi and Phone stipend
- Home office set up assistance
- Stipend for additional medical benefits
Arkose Labs is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic info
