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Intimate Care Category Sr Manager
hace 2 semanas
Intimate Care Category Sr Manager (B2B) | Latin America
Category Manager is responsible for the sustained and profitable short
- mid term P&L growth of their categories by setting the strategic vision and commercialization strategy through the development and implementation of a 5-year strategic business plan and 1-year operating plans including key strategic growth pillars : innovation, portfolio / price strategy, value proposition, digital Cx transformation through omnichannel execution.
**Business-Marketing Strategy**
- Develop selling stories, campaigns, communications and activation strategies, based on category foundations
- Creation - deployment of compelling customer and EU value propositions (products, bundles, solutions) and selling stories that result in a rich and sustained sales opportunity pipeline.
- Lead portfolio and price positioning strategies
- Define category Claims Roadmap
- Develops Omni-channel marketing strategies, including the digital space
**Innovation**
- Develop mid term innovation: products, bundles and programs that enable continued category leadership and solution-delivery. Drive a near-term category innovation strategy and pipeline that consistently fuels business growth based on end user needs
- Accountable for successful market commercialization of new product innovations, line extensions, bundle and other product/ category /solution enhancements
- Lead IMF process successful implementation parenting with PMO/ R&E team
**Operacional Performance**
- Ensure category financial and commercial levers deliveries through strong business analysis, problem-solving and course-correction to ensure category performance are aligned to strategic plans and targets
- Monitor Price / portfolio strategies are performing correctly according to changing market needs and competitors' developments
- Define category campaigns objective / strategy ensuring their ROI working jointly with Cx / integrated team and capture learnings to continue improving omnichannel impact
**Customer / Market insights**
- Specifying and overseeing the research needed to determine the needs and desires of customers
- Use market research to nurture category strategy and pipeline getting ideas for solutions that customers will want
- Lead products/ solutions analysis in partnership with R&D to ensure PO and category leadership
**Requirements**:
- Graduated
- Experience as Category Manager
- Must speak English, Spanish and Portuguese
**Global VISA and Relocation Specifications**:
**Primary Location**: Brazil -Sao Paulo
**Additional Locations**: Colombia
- Bogota, Costa Rica - San Jose, El Salvador, Peru
- Lima
**Worker Type**: Employee
**Worker Sub-Type**: Regular
**Time Type**: Full time
