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Senior Media Strategist

hace 2 semanas

San José, San José, Costa Rica Prodigious A tiempo completo

Company Overview

Prodigious Global Delivery is the talent powerhouse of Publicis Groupe, a leading global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for prominent clients within the Groupe. With over 1,700 passionate employees in LATAM, we are dedicated to pushing boundaries and driving innovative solutions.

Job Description

This role supports the day-to-day strategic development and execution of media plans that address client objectives on multiple account assignments. As a Senior Media Strategist, you will be instrumental in developing media plans with a focus on KPI delivery, managing the day-to-day tasks of plan implementation and results analysis, including maintaining media budgets, flowcharts and performance reports, insights and investment optimization recommendations, fielding and responding to client and agency partner requests, and client presentations.

Key Responsibilities

  • Create and update national and/or local targeted media plans under guidance of VP
  • Take a leadership role in results reporting; clean and confirm accuracy of reporting data feeds, compile charts for reporting
  • Analyze data and work with VP to develop insights and optimization recommendations that increase campaign ROI; work with buyers to implement investment optimizations
  • Maintain stewardship of performance and media buy reports (e.g., dashboards, flowcharts, budget charts)
  • Build relationships with clients and media partners; be conversant on performance trending and status of media plan
  • Respond to client media requests
  • Coordinate with the buying and billing teams for execution and billing of media buys
  • Keep abreast of industry trends, especially related to client category and consumer media consumption
  • Meet with vendors and provide POV recommendations on media opportunities
  • Process and analyze competitive media activity in the marketplace and consumer trends