Marketing Operations Specialist
hace 3 días
The Lifecycle Marketing Operations Team is dedicated to improving the efficiency and effectiveness of Zillow's owned marketing channels. Our mission is to accelerate execution, ensure the health of our channels, and increase their overall impact to drive success for our organization.
Key Responsibilities- Partner with marketing strategy teams to recommend campaign configuration based on knowledge of platform capabilities, audience data, and marketing requirements.
- Build campaigns in Customer Data Platform (CDP) and Email Service Provider (ESP) platforms, including creating or updating HTML email templates, audience segments, journey configuration, and ensuring quality assurance and final send.
- Build and supervise channel and audience health reports in partnership with data and marketing technology teams, regularly reviewing how campaigns align with benchmarks and sharing insights with marketing strategy partners.
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Lifecycle Marketing Operationsspecialist
hace 3 días
Alajuela, Alajuela, Costa Rica Zillow A tiempo completoAbout the team The Lifecycle Marketing Operations Team is dedicated to improving the efficiency and effectiveness of Zillow's owned marketing channels.Our mission is to accelerate execution, ensure the health of our channels, and increase their overall impact to drive success for our organization.The team is the primary expert on email, SMS, push...