Lifecycle Campaign Manager

hace 3 días


San José, San José, Costa Rica Western Union A tiempo completo
About the Position

We are seeking a highly motivated Lifecycle Campaign Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing multi-channel campaigns targeting assigned areas of the customer lifecycle.

In this role, you will collaborate with cross-functional partners to drive improvements in customer retention and other KPIs. You will also guide campaigns through the creative development and brand approval process, ensuring alignment with brand guidelines and delivering final assets on time.

You will contribute to regional program reviews by providing insights, updates on upcoming campaigns, and refinements to strategy. Additionally, you will run A/B tests, analyze results, and share actionable insights with stakeholders.

Responsibilities:

  • Develop and implement multi-channel campaigns targeting assigned areas of the customer lifecycle
  • Collaborate with cross-functional partners to drive improvements in customer retention and other KPIs
  • Guide campaigns through the creative development and brand approval process
  • Contribute to regional program reviews
  • Run A/B tests and analyze results


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