Brand Strategist

Job Overview

We are seeking a highly skilled Head of Marketing to spearhead our marketing initiatives at Confeidential, a soon-to-open Asian fine dining experience in Riyadh.

The successful candidate will be instrumental in crafting the narrative of our brand and positioning us as a leader in the fine dining sector. This role requires someone who can blend strategic thinking with creative marketing to build excitement around our launch and sustain our brand's growth.

About Us

Confeidential is nestled in the vibrant culinary scene of Riyadh, offering an exceptional dining experience with authentic flavors and a sophisticated ambiance. Our focus on exceptional service aims to make us a landmark destination for food aficionados.

Key Responsibilities

- Craft and execute a comprehensive marketing strategy that aligns with our vision and goals.

- Create buzz and anticipation for our grand opening, continuing to build brand awareness post-launch.

- Ensure marketing efforts are cohesive with the exceptional dining experience our culinary and service teams aim to provide.

- Perform market research to understand the competitive landscape and identify opportunities for expansion.

- Oversee production of all marketing materials, including digital content, print assets, and press communications.

- Manage our social media presence, curating engaging and sophisticated content.

- Foster relationships with food industry influencers, local media, and community partners to enhance our visibility.

- Measure the impact of marketing campaigns, adapting strategies in response to analytics and feedback.

Requirements

- Demonstrated success as a Head of Marketing, preferably in the hospitality or fine dining industry.

- A deep appreciation for Asian cuisine and a finger on the pulse of fine dining culture.

- Strategic and analytical thinker with robust creative marketing skills.

- Proficient in digital marketing, including SEO, social media platforms, and content generation.

- Experienced in promoting high-profile events, ideally restaurant launches or similar ventures.

- Excellent communicator with strong networking skills and the ability to engage diverse audiences.

- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree would be advantageous.