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Digital Marketing Strategist for Smile Transformation

hace 2 semanas


Alajuela, Alajuela, Costa Rica Smiledirectclub A tiempo completo

Company Overview:

At SmileDirectClub, we're revolutionizing the way people achieve a smile they love. Our mission is to empower individuals with confidence through innovative solutions and passionate team members.

About the Role:

We're seeking an ambitious Digital Marketing Strategist to join our fast-paced marketing team. As a key member of our team, you'll develop and execute strategies in conjunction with other marketing efforts while owning paid search tactical execution.

Responsibilities:

  • Own and execute paid search campaigns across multiple lines of business.
  • Review daily campaign pacing and results, actively optimizing performance.
  • Develop PPC strategy in conjunction with other media channels.
  • Coordinate marketing campaigns on Google Adwords, Bing Ads, and Yahoo networks.
  • Analyze results, developing relevant and actionable plans, programs, tests, and recommendations.
  • Ensure campaign performance is pacing at or beating KPI goals.
  • Understand key performance metrics for paid, earned, and owned media, focusing on analytics and optimization.
  • Mine search term reports and heavy analytical data to hunt for traffic opportunities.
  • Deliver reports to take correct actions for improved performance.
  • Recommend new targeting based on knowledge of paid search strategies.
  • Develop and own audience segmentation recommendations.

Requirements:

  • 2-3 years of hands-on paid search experience at the Enterprise level.
  • Proficiency in Google Adwords, Bing Ads, and Yahoo Gemini platforms.
  • Knowledge of trends and tools for PPC programs.
  • Knowledge of SEO strategies.
  • Strong Excel skills, comfortable with formulas (VLookUp, IF, etc.) and pivot tables.
  • Comprehension of online business marketing metrics (impressions, clicks, click-through rate, conversions, CPC, Cost per Acquisition).
  • Comfortable working with budgets and numbers.
  • Bachelor's Degree or higher.
  • Ability to analyze data and numbers to see trends and make recommendations.
  • Strategic thinking, yet tactical in delivery and recommendations.
  • Comfortable working in a fast-paced, entrepreneurial environment.
  • A sense of humor and passion for making people smile.

About Us:

SmileDirectClub was founded on the belief that everyone deserves a smile they love. We're a digital brand that leverages proprietary technology to provide greater access to orthodontic care. Our affiliated dentists work with us to match customers with quality clear-aligner products.