Marketing Automation Specialist

hace 5 días


San José, San José, Costa Rica Western Union A tiempo completo
About the Job

The Marketing Automation Specialist is responsible for owning the development, implementation, and performance of multi-channel campaigns targeting assigned areas of the customer lifecycle.

This role requires collaboration with the Customer Experience Management (CEM) team as well as cross-functional partners to drive improvements in customer retention and other KPIs.

The ideal candidate will have hands-on experience with an enterprise-level CRM platform and familiarity with an enterprise-level reporting platform.

Key Responsibilities:

  1. Own the development, implementation, and performance of multi-channel campaigns
  2. Collaborate with CEM team and cross-functional partners to drive improvements in customer retention
  3. Have hands-on experience with an enterprise-level CRM platform
  4. Familiarity with an enterprise-level reporting platform

Requirements:

  • Bachelor's degree
  • 2+ years of experience managing campaigns in owned channels
  • Hands-on experience with an enterprise-level CRM platform
  • Familiarity with an enterprise-level reporting platform


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