Market Research Analyst
hace 4 días
About the Role
We are seeking a highly skilled Market Research Analyst to join our team. In this role, you will work closely with BCG's core consulting business to drive market research and survey analytics.
Your Responsibilities
- Act as a thought partner for BCG case teams on market research and survey analytics
- Drive additional project volumes through broadening and deepening relationships with BCG's consulting team and topic experts
- Apply market research knowledge to interpret and discuss elements of survey design (sampling, quotas, methodology, questionnaire structure etc.)
- Lead scoping discussions with key stakeholders; understand business objectives and context of associated market research to provide recommendations on approach, methodology as well as inputs on time/effort
- Direct and manage small project teams (data analysts) to provide support to case teams, including briefing, managing workflow and output for projects
- Enhance efficiency, standardization, and automation; drive synergies with other efforts, and/or potential disaggregation of activities within the team/project
- Collaborate with survey programmers, third-party vendors, and partners for implementation of online surveys and data collection
- Quality review of online surveys before launch, data handling and management capabilities to validate and clean data prior to further processing
- Apply Alteryx and advanced Excel knowledge for survey data transformation and processing as well as for creation of formula/macro driven models and simulators
- Use visualization tools including PowerPoint, Tableau and Market Sight to represent analytics output in the most appealing and insightful manner
- Work with virtual, multicultural global teams, requiring cross-time zone engagement
- Work in a fast-paced and dynamic environment, dealing with ambiguity and unstructured situations
- Multi-tasking; including networking, relationship building as well as informal business development
About You
We're looking for someone with a Master's degree in analytics, data science, or mathematics and relevant work experience in market/consumer research data analytics. Your skills should include proficiency in all aspects of market research, including questionnaire design, vendor management, data processing, analysis, and reporting.
You'll have hands-on experience working on advanced analysis methods such as Linear Regression, Factor analysis, Clustering, MaxDiff, Conjoint analysis (CBC, ACBC, Nested Conjoint), Logistic Regression, Discriminant analysis, Decision tree, etc. Strong analytic problem-solving skills with a solid understanding of quantitative research methodologies are also essential.
We're offering an estimated salary range of $120,000 - $160,000 per annum based on your qualifications and experience.
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