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Key Responsibilities
">Contribute to the evolution of Launch Potato's media buying best practices.
Tactically plan, launch, and optimize new campaigns across platforms and verticals using various ad formats.
Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable recommendations.
Monitor campaign pacing to meet projections, performing routine health checks.
Optimize campaigns to drive higher click-through rates (CTRs) resulting in lower cost per actions (CPAs) and a higher return on ad spend (ROAS).
Design compelling ad creatives in Canva to target specific audiences.
Work cross-functionally with internal teams on optimization, A/B testing, and overall strategy.
