Frontline Marketing Leader for Central America

hace 4 días


San José, San José, Costa Rica Coca-Cola A tiempo completo
About the Role

We are looking for a seasoned marketing professional to lead our Frontline Marketing efforts in Costa Rica. As a key member of our team, you will be responsible for developing and implementing marketing strategies that drive business growth and success.

Main Responsibilities:

  1. Develop and implement marketing strategies that drive business growth and success.
  2. Manage bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans.
  3. Develop regional market development strategies to ensure the right implementation of projects.
  4. Provide market input for innovation projects at the operating unit and market levels.
  5. Support local media buying that cannot be bought at the operating unit level.

Key Qualifications:

  • Proven track record of driving business growth and success through effective marketing strategies.
  • Strong leadership and management skills, with the ability to lead cross-functional teams.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.

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