Marketing Director, Digital Financial Solutions

hace 6 días


San José, San José, Costa Rica Monifai A tiempo completo

About Monifai

We're a pioneer in digital financial solutions, committed to empowering individuals with fast and secure lending options.

As a fintech leader in the emerging market, we're expanding our presence in Costa Rica and across Latin America, providing people with access to capital and opportunities for growth.

Job Summary:

This role will focus on developing and executing regional marketing strategies to drive awareness and generate leads. The ideal candidate will have a deep understanding of digital marketing tools, experience in marketing automation, and strong leadership abilities.

Responsibilities:

- Develop and implement regional marketing strategies to drive awareness and generate leads
- Utilize targeting, customer segmentation, and buyer's journey understanding to create innovative engagement programs
- Monitor and evaluate the competitive environment and trends to ensure plans and activities are relevant to the market and business needs
- Coordinate agencies responsible for executing campaigns
- Manage marketing plans to achieve desired outcomes
- Measure and report on the impact of marketing campaigns and social media

Requirements:

- 3-5 years' experience in financial services marketing
- Creative mindset with a desire and ability to innovate within marketing and communications
- Deep understanding of the latest digital marketing tools and current digital ecosystem
- Proven experience in marketing automation and business analytics tools and grasp of key metrics to measure ROI and drive success
- Strong leadership, communication, and collaboration abilities
- Excellent project management skills with experience managing geographically distributed stakeholders
- Metrics-driven marketing mind with an eye for creativity
- Professional fluency in English is essential, both written and spoken



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