Digital Transformation Specialist

Puratos, a global leader in bakery, patisserie, and chocolate ingredients since 1919, is committed to sustainability, customer-centric innovation, and premium products. With a presence in 100+ countries, we empower artisans, manufacturers, and food service professionals, driving a positive impact on the food industry.

We are seeking a highly skilled Digital Transformation Specialist to join our team in Cartago, Costa Rica, reporting directly to the Marketing Director.

**Job Description:**

As a Digital Transformation Specialist, you will be responsible for integrating digital assets, raising brand awareness, collaborating on marketing campaigns, leading digital activation projects, and measuring the efficiency and effectiveness of digital channels.

Key Responsibilities:

• Create and implement integrated and cost-effective digital strategies
• Research the latest digital tools and interactive trends
• Optimize SEO
• Drive value for the organization by generating business results from digital assets
• Analyze digital campaigns, customer and user data, generating reports
• Engage with customers, sales teams, and leaders
• Define and lead digital events
• Create and implement strategies that make online transactions possible

**Required Skills and Qualifications:**

To succeed in this role, you will need:

• University Degree in Marketing, Advertising, Communication or Business Administration
• English proficiency (fluent)
• Understanding of web analytics
• Broad knowledge of best digital practices
• Web-savvy, fully skilled in Google Analytics, Social Platforms as Facebook, Instagram and LinkedIn
• Expertise on digital world, e-Commerce business
• Solid experience in a fast-paced industry
• Outstanding abilities in planning, strategy, and communication

We offer a competitive salary of $85,000 per year, commensurate with experience.