Digital Advertising Manager

hace 3 días


San José, San José, Costa Rica Only A Click A tiempo completo

We are looking for a skilled Digital Advertising Manager to run successful PPC campaigns and monitor paid search budgets. This is a full-time position requiring availability from Monday to Friday, 9am to 5pm EST.

We focus primarily on Google and Facebook ads, with an emphasis on delivering high-quality results.

We have approximately 25-35 accounts that require management, each presenting unique challenges and opportunities for growth.

The responsibilities of this role include:

Key Responsibilities

  • Developing and implementing effective PPC strategies to achieve goals and maximize ROI
  • Managing PPC budgets while building and strengthening platform accounts and key relationships
  • Tracking daily, weekly, and monthly KPIs to identify areas for improvement in performance and reporting regularly to management
  • Implementing Pay Per Click media strategies for clients
  • Handling, reviewing, and performing daily account responsibilities associated with Google AdWords, Facebook Ads, and other search platforms for various clients
  • Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
  • Creating large keyword lists and providing creative copy suggestions and graphical ad templates
  • Handling display network placement lists on AdWords and through other contextual advertising platforms
  • Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
  • Directing and handling new paid search campaigns, ad groups, and accounts, as well as aiding in the creation of paid search marketing initiatives
  • Generating weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Staying up-to-date with search engine and PPC industry trends and developments
  • Monitoring and administering web analytics dashboards, reports, and key reporting tools, and highlighting key areas of importance in accordance with client goals
  • Monitoring and evaluating search results and search performance across the major search channels
  • Communicating project development, timelines, and results to team members and management


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