Strategic Marketing Professional for Sustainable Finance

hace 2 días


San Francisco, Heredia, Costa Rica Lseg (London Stock Exchange Group) A tiempo completo
Role Overview

We are seeking a seasoned Strategic Marketing Professional to drive our Sustainable Finance marketing initiatives.

Job Summary

The successful candidate will be responsible for developing and executing global campaigns, aligning broader business activities with tactical plans, and delivering go-to-market marketing strategies for LSEG Sustainable Finance and Investing.

Main Responsibilities:
  • Drive the tactical approach for global campaigns and core programs, ensuring omnichannel delivery in your business area.
  • Align broader BAU activity to the tactical plans, including digital marketing.
  • Deliver global tactics of the go-to-market marketing plan for LSEG Sustainable Finance and Investing.
  • Partner with content resources to develop creative treatments and messaging.
  • Work with internal stakeholders to prioritize new change initiatives and execute through to delivery.
  • Examine, interpret, and report results to stakeholders in marketing leadership.
  • Manage processes to prepare for periodic business performance reviews.
  • Ensure accuracy of data and deliverables with comprehensive policies and processes.
Key Deliverables:
  • Drive the omnichannel tactic execution framework for the Post Trade business.
  • Execute global campaign tactics as per the framework agreed with internal stakeholders.
  • In partnership with Insights & Analytics, measure the effectiveness of omnichannel demand execution.
  • Accurately provide Hive 9 tactics visibility and spend against plan.
Required Skills and Qualifications:
  • Marketing experience of planning and execution.
  • Experience working with marketing automation tools (ideally Eloqua, Hive 9, and Salesforce) to measure and optimize integrated demand generation campaigns.
  • Strong analytical mindset demonstrating successful marketing results and experience measuring marketing attribution.
  • 3+ years' experience in Marketing planning and execution.
  • Preferably from a global financial company.
  • Excellent communication and writing skills - strong presentation skills.
  • Highly developed organizational skills required to handle multiple, ongoing projects.
  • Requires strong business acumen and deep understanding of the financial industry.
  • Requires market-specific knowledge of LSEG products and propositions.
  • Requires understanding of the best way to plan and execute marketing activity.
Benefits

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days, and wellbeing initiatives. We value diversity and inclusion, promoting a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business.



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