Digital Analytics Specialist
hace 2 semanas
Job Title: Digital Analytics Specialist
Job Description:
We are seeking a skilled Digital Analytics Specialist to join our team at Havas Group. As a key member of our analytics team, you will be responsible for crafting and executing measurement frameworks that leverage internal teams and external tools.
Key Responsibilities:
- Set up, organize, and maintain GA4 and Google Tag Manager accounts for our client's diverse website portfolio.
- Monitor data quality across the organization and ensure consistent metrics reporting and adherence across digital properties and traffic drivers.
- Ensure OneTrust Cookie Compliance for the websites, aligning with client policies and geographic requirements.
- Offer recommendations and strategies for website and tagging enhancements based on web analytics data and business goals.
- Collaborate with clients to define key performance indicators (KPIs) and refine the broader Omnichannel Reporting Suite managed by another party.
- Provide high-level SEO recommendations and best practices for current and future site development.
- Generate ad-hoc reports and presentations on website metrics, trends, and overall performance.
Requirements:
- Strong understanding of website tagging and best practices, including Google Tag Manager implementation and Cookie Compliance.
- Proficiency in Google Universal Analytics, GA360, and GA4 account administration, as well as report and dashboard creation.
- Experience in data visualization and SEO is a plus.
- Familiarity with media reporting tools such as Google Campaign Manager, Google Ads, and Search Console.
- 1-3+ years of experience.
About Havas Group:
Havas Group is an equal opportunity employer and welcomes applicants irrespective of age, sex, race, ethnicity, disability, and other factors that have no bearing on an individual's ability to perform their job.
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