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Technical Digital Marketing Specialist
hace 1 semana
**Job Overview**
At Gracemark, we are seeking a highly skilled Technical Digital Marketing Specialist to join our team. This role involves working with cutting-edge technologies to deliver innovative solutions for digital marketing.
**Key Responsibilities:**
- Develop and implement data pipelines using Python and relevant libraries
- Collaborate with stakeholders to design and deploy adtech solutions
- Provide expertise in Google Ad Suite (GCM, DV360, SA360, GA360) and integrate third-party vendors
- Analyze and optimize conversion tracking models and floodlight tag implementation
- Design and maintain complex SQL queries and stored procedures
- Work with cross-functional teams to drive product decisions with data-driven insights
**Requirements:**
- 5+ years of experience in the technical Digital Marketing space
- In-depth knowledge of digital platforms used for adserving, inventory buying, analytics, targeting, attribution tracking, and adtech solutions
- Expertise in core front-end technologies: HTML, Javascript, CSS, server-side scripting principles, system architecture, and data pipelines
- Proficient in Python scripting and hands-on experience with relevant libraries such as Pandas, Request, JSON, etc.
- Experience influencing product decisions with data
- Excellent attention to detail and organizational skills
**Nice to Have:**
- Experience with automation and scheduling tools like Airflow is a plus
- Experience building/maintaining data pipelines in a data mart preferably on a cloud platform such as Snowflake or AWS
- Marketo or MAP experience is a plus but not required
- MSFT Dynamics or CRM experience is a plus but not required
- Adobe Experience Platform experience is a plus but not required
- Experience building ETL pipelines (on cloud or on premise)
**Benefits:**
- Hybrid work environment offering flexibility and work-life balance
- Opportunities for professional growth and development
- Collaborative and dynamic team culture
