Web Content Manager
hace 1 semana
We're looking for a skilled Digital Marketing Specialist to join our team at World Fuel Services. Our team's diversity and innovative spirit drive our global success.
We value collaboration and efficient execution in our entrepreneurial environment, which enables sustained growth.
We promote an environment where individuals can thrive together.
- - Develop and manage front-end webpages to reflect the latest marketing initiatives.
- Create engaging social media content to interact with customers and increase brand awareness.
- Analyze campaign results and use data to optimize performance.
- Modify existing graphics to design high-quality visuals for marketing initiatives.
- Expertise in media planning and buying to ensure campaigns reach the target audience effectively.
- Stay updated on the latest marketing technology trends and tools to leverage the most effective platforms and technologies.
- Adjust campaigns as needed to meet marketing objectives.
- Optimize webpages for search engine rankings using SEO knowledge.
- - Bachelor's degree in marketing, communications, or a related field.
- Strong analytical skills with the ability to report on activity results and use data to optimize campaigns.
- Excellent written and verbal communication skills.
- Proficient in Adobe Creative Suite and other graphic design tools.
- Experience in media planning and buying, including knowledge of programmatic advertising.
- Knowledge of marketing technology, including marketing automation platforms, CRM systems, and analytics tools.
- Strong SEO knowledge with the ability to optimize webpages for search engine rankings.
- Experience in SEMrush or equivalent is desired.
- Ability to work independently and manage multiple projects simultaneously.
This role plays a key part in driving digital marketing initiatives that increase brand awareness, engage customers, and drive sales.
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