Marketing Insights Coordinator
hace 2 semanas
**About the Role**
We are seeking a skilled Marketing Insights Coordinator to support the management of our brands and coordinate the implementation and analysis of insights projects.
Key Responsibilities:
- Support in the execution of brand plans, ensuring objectives are achieved in line with IMS and external regulations.
- Monitor and analyze trade insights, consumer insights, and competitor information to inform brand deployment plans.
- Report activities, recommendations, deployment plans, evaluations, and status in cycle plan meetings.
- Implement Point of Purchase strategies according to OC+ and channel type agreements with the TM&D team.
- Participate in budget simulations and volume-SOM projections for competition to understand MKT Insights investment impact.
- Coordinate and provide necessary materials for Marketing Insights Project implementation in the market.
- Promote and present main findings and conclusions from research studies at local cycle plan meetings.
Requirements:
- University degree in Business Administration, Marketing, or Industrial Engineer.
- +2 years' experience working with FMCGs.
- Commercial knowledge, project management skills, analytical techniques understanding, and communication skills.
- Ability to generate and deliver value-added analysis results and insights.
- Bilingual (B2 English level required).
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